Hashtags are not just for personal social media or B2C brands. B2B companies and manufacturers use hashtags to organize content and target their social posts to specific groups of people. They are a quick way for users to search for industry specific content on social media sites like Twitter, Instagram, Facebook, and YouTube. 

Hickory Harvest Foods Has Been Satisfying Northeast Ohio Snackers for 3 Generations

The next featured company in the We Manufacture CLE series, Hickory Harvest Foods, Inc., has been manufacturing their signature brand of nuts, trail mixes, snacks and confections since 1972.

Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a B2B marketer, if you don’t provide educational content to help customers exactly how your company can help them, they don’t care!

National Office is an Office Furniture Manufacturer in Northeast Ohio

The next featured company in the We Manufacture CLE series, National Office, is located on Brookpark Road in Cleveland.

Before I started working for a marketing agency that partners with manufacturers, I knew manufacturing was important, but I didn’t know the many reasons behind that importance. Everything we use has to come from somewhere, but I never took the time to think about the manufacturing process that goes into it.

The Apple computer I’m currently typing this post on was made from a block of aluminum. After undergoing a tedious process, with a number of contract manufacturers, the MacBook Air has more capabilities than imaginable. Now that’s pretty cool!

WARDJet Inc. is an Innovative & Creative Manufacturer in Northeast Ohio

The next featured company in the We Manufacture CLE series, WARDJet Inc., is headquartered in Tallmadge, Ohio. This manufacturer recently celebrated their 20th anniversary and stands out in our region as a local company making a global impact.

Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strategy, blogging is just one small puzzle piece of the greater picture.