Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually need to be delivered to the sales or management teams at a time of the year that is already chaotic, regardless of if your company is B2B or B2C. Industrial marketers are now considering implementing digital marketing strategies more than ever. Leveraging the Internet drives company success, which can be seen through data, personalized email drip campaigns, integrated strategy and going mobile.
According to a study by IHS Engineering360, 40% of industrial marketers say “increased competition is making [their] marketing job harder.” On the other hand, 36% say, “there are too few resources (dollars, people, and time) available for marketing” and a whopping 35% think , “not generating enough high quality leads for sales” is their biggest challenge.
HubSpot’s 2015 State of Inbound tells us that “inbound efforts achieve higher ROI than outbound regardless of company size or total marketing spend.” The best marketers track ROI, prove it’s growing each year, and secure increased budget as a result. The survey also found that marketers who check their metrics three or more times a week are over 20% more likely to achieve positive ROI.