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Bri Curran & John Daters

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Using Paid Media to Drive Lead Generation

Posted by Bri Curran & John Daters on Thu, Oct 15, 2020 @ 10:30

Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing in qualified leads quickly? You’re left with no choice but to get creative. Luckily, there’s a surefire way to drive lead generation—paid media.

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