New Product Alert: HubSpot’s Advanced Buyer Intent Tools
by Chris Chin on Fri, Jan 31, 2025 @ 09:00
In the rapidly evolving world of digital marketing, staying ahead of the curve is essential. HubSpot's advanced buyer intent tools are designed to help businesses effectively identify, track, and engage with potential customers, streamlining the path from interest to conversion. Here’ …
The Latest Google Antitrust Case: What You Need to Know
by Chris Chin on Mon, Aug 12, 2024 @ 09:34
Summary of the Decision In one of the most significant legal rulings against a major technology company in more than two decades, a federal judge has determined that Google illegally monopolized online search and advertising markets by paying companies like Apple and Samsung billions …
Compliance Refresher: GDPR, CCPA, ADA
by Chris Chin on Fri, May 17, 2024 @ 11:50
In an era where digital privacy and accessibility have become forefront concerns for consumers, adhering to compliance rules such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Americans with Disabilities Act (ADA) has never been …
Sales and Marketing ROI, Challenges and Solutions
by Chris Chin on Mon, Sep 25, 2023 @ 08:46
Common challenges and solutions for Measuring Sales and Marketing ROI for Manufacturers In today's digital age, data is the driving force behind business decisions. The power of data-driven insights cannot be overemphasized, especially for industrial firms like manufacturing, transpor …
Why Marketing is Crucial for 3PLs in a Down Market
by Chris Chin on Wed, Aug 23, 2023 @ 02:25
Third-party logistics (3PL) companies have long been the unsung heroes of the supply chain. They offer an array of essential services ranging from warehousing and transportation to distribution and freight management. However, during challenging economic marketplaces, as demand dimini …
Sales and Marketing Strategies for Transportation and Logistics Businesses
by Chris Chin on Tue, Mar 15, 2022 @ 10:23
I can’t tell you how many times I’ve heard from sales leaders that transportation and logistics is a relationship industry, and deals are closed based on referrals and face-to-face meetings. If you’re living that life, then you’re inherently limiting the growth of your business to the …