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B2B Marketing Blog

Educating Young Digital Marketers for the Future

Posted by Mike Ginley on Thu, Oct 27, 2016 @ 08:57

As a 22-year-old in the digital marketing world, I found it extremely difficult to find a job right out of college. In a world that’s changing every day, it’s difficult to keep up—yes, even for recent college grads. It’s even more difficult to keep up when you have little experience. When I looked at digital marketing jobs, I noticed I was underqualified, even for most entry-level jobs. Just having a degree in marketing with a focus on “digital” isn’t enough anymore. Today, many business schools think of marketing as sales, and don’t focus on digital as much as they should.

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Google’s Mobile Interstitial Penalty: What You Need to Know

Posted by Alan Suchan on Thu, Oct 20, 2016 @ 07:40

It’s not often that Google announces a search engine penalty ahead of time, but when they do, you can bet it will make waves. That being said, about a month ago Google announced they will launch an “Intrusive Mobile Interstitial Penalty” on January 10, 2017, that will push pages containing intrusive interstitials further down on search result pages.

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Moving Into a New Website? Don’t Forget to Change Your Address!

Posted by Alan Suchan on Thu, Apr 07, 2016 @ 07:00

About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem that important, but it could make a big impact in your life if you don’t do it: filling out a change of address form with the Post Office.

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Why Meta Keyword Tags Don’t Matter

Posted by Nadine Nocero-Tye on Thu, Mar 31, 2016 @ 10:23

As a digital marketer, I’m regularly pushing the mantra that new content, whether on your blog or your website, helps assist with boosted search rankings when done properly. Our team works to create content strategies for clients that build their SEO (search engine optimization) efforts, helping their websites reach the top of the search results for Google. A question I’m regularly asked is about HOW our content works to boost search ranking results and why we aren’t utilizing meta keyword tags in that strategy.

Let’s begin with focusing on what the search engines do consider for their algorithm when it comes to determining content rankings:

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The Evolution of Link Building

Posted by Alan Suchan on Tue, Jan 26, 2016 @ 09:06

Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtaining links can change in an instant, as it did in 2012 when Google unleashed the Penguin update.

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4 Content Ideas for Manufacturers

Posted by Alan Suchan on Thu, Sep 10, 2015 @ 01:58

Content Marketing World - billed as the largest gathering of content marketers - is happening right now in Cleveland. One thing attendees have heard over and over is how “Content is King.” When it comes to SEO for manufacturers, I couldn’t agree more. After all, how can you expect your site to rank for particular search queries if you don’t have content on your site dedicated to that query?


Unfortunately, manufacturers often struggle when coming up with ideas for content thinking that their products are boring. The fact is - there are multiple pieces of content you can develop to not only provide potential customers some valuable information to help them make a purchasing decision, but also give search engines more “signals” to help your site rank better.

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Impact of Google's Mobile Friendly Algorithm

Posted by Alan Suchan on Thu, May 21, 2015 @ 08:37

We’re officially one month removed from the launch of Google’s mobile-friendly algorithm, so now's a good time to take a step back and see the impact it’s had thus far.

Since Google made a point of alerting webmasters about issues with their sites mobile-friendliness, and even confirmed the algorithm launch day weeks in advance, many people feared the worst. This fear led to the update being dubbed “Mobilegeddon.” For weeks leading up to the launch, social media was swarming with conversations revolving around updating sites to be more mobile friendly as many webmasters and marketers feared an immediate and drastic drop in rankings if changes weren’t implemented. Now that we’re few weeks removed, most are breathing a sigh of relief as the huge shakeup many expected didn’t come to fruition. In fact, “Mobilegeddon” made much less of an impact as some other major algorithmic changes Google has implemented in years past. 

While there are many reasons for the low impact of Google’s algorithm update, there are 2 that stand out:

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