5 Key Elements of a Successful B2B Website
by Kasey Doyle on Mon, Jan 14, 2019 @ 11:06
Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company …
5 Reasons You Need to Update Your Manufacturing Website
by Kasey Doyle on Wed, Aug 23, 2017 @ 03:55
Today’s manufacturing buyer is much more internet savvy than his or her predecessors, and, as a result, websites are becoming paramount to the decision-making process. Your website should be acting as a salesman for your business and a redesign of your website can result in a much nee …
Get The Most Out of Your B2B Website by Using Heatmapping Tools
by Michael Evans on Tue, May 24, 2016 @ 01:32
A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors sho …
Moving Into a New Website? Don’t Forget to Change Your Address!
by Alan Suchan on Thu, Apr 07, 2016 @ 07:00
About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem t …
4 Most Common Mistakes on Manufacturing Websites
by Guest Blogger on Tue, Mar 29, 2016 @ 09:18
Business websites are the most important components and the focal points of every company’s online marketing strategy. Given its importance, it is surprising to hear that one third of visitors to manufacturing websites rate them as “very bad” (joint study by Google and ThomasNet). But …
4 Simple Reasons Why Template Websites Lead to Company Growth
by Joe Heney on Thu, Jan 28, 2016 @ 10:17
The age of template websites is upon us. I’m not talking about Wix or SquareSpace or your other run of the mill starter website builders, which are designed to launch your sister’s kitten mittens boutique. I’m referring to template website platforms that are built with lead generation …
5 Sure-Fire Ways to De-Rail Your Website Project
by Erin Kerrigan on Fri, Jan 08, 2016 @ 08:59
Thinking about a new company website project and have high expectations for how quickly it’s going to get launched? There are many factors that play into how quickly your site will go from idea to live, but a solid process to get you from point A to point B surely helps. To make sure …