Your buyers are moving on from Google. Are you?
by Abigail Louisin on Tue, May 19, 2026 @ 09:21
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When a CFO starts shortlisting valuation firms, she's not scrolling search results anymore. She's asking ChatGPT. If your firm isn't built to show up in that answer, you're not only losing deals — you're never getting considered.
Unlocking Personalization with AI (Without a Million-Dollar Tech Stack)
by Abigail Louisin on Tue, Apr 28, 2026 @ 03:14
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A recentHarvard DCE analysis on the future of marketing makes a compelling case: AI’s greatest gift is personalization at scale.
If We Wanted to Waste Your Marketing Budget, We’d Do This
by Abigail Louisin on Wed, Apr 22, 2026 @ 05:00
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In recent sales conversations, our team has noticed an interesting shift among B2B leaders. Despite ongoing economic uncertainty and geopolitical disruption, many companies aren’t pulling back — they’re leaning in, with a renewed willingness to invest in marketing. But here’s the prob …
Professional Service Firms Need Clear Messaging
by Abigail Louisin on Wed, Mar 11, 2026 @ 11:56
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As professional service firms grow, the story they tell about their expertise often becomes less clear, even when the value they deliver is stronger than ever. Most leaders at B2B professional services firms understand that brand strategy matters. If you lead an accounting firm, an in …
How Professional Services Websites Can Build Trust Before the First Call
by Abigail Louisin on Mon, Jan 19, 2026 @ 01:27
If your website doesn’t build confidence, it’s costing you deals—often before sales ever knows they existed. Professional services buyers need to feel comfortable before the first call. When they do, conversations start stronger and pipeline quality improves. When they don’t, they hes …