Paid Ads Have Changed. Here’s What That Means for Marketing & Sales
by Anastasia Maikranz on Tue, Mar 24, 2026 @ 03:39
Paid search used to reward marketers who carefully controlled every detail of a campaign: choosing which keywords triggered ads, filtering out irrelevant searches, and constantly adjusting bids. Humans controlled most of the steering.
Paid Advertising 101: What B2B Leaders Need to Know
by Abigail Louisin on Wed, Mar 18, 2026 @ 12:00
.png)
For many B2B companies, paid advertising is one of the fastest ways to generate new leads. But it’s also one of the most misunderstood parts of marketing.
Your Leads Aren’t the Problem. Your Sales + Marketing System Is
by Abigail Louisin on Tue, Feb 24, 2026 @ 04:19
.png)
If you’re investing in marketing as a B2B manufacturer but not seeing consistent pipeline growth, it’s natural to question lead quality. Sales may say the leads aren’t qualified while marketing may point to increased traffic and form fills. Leadership may wonder why revenue impact fee …