440-471-4100
Schedule a Strategy Session
Schedule a Strategy Session
Schedule a Strategy Session
Schedule a Strategy Session

SyncShow B2B Marketing Blog / B2B Manufacturing

Paid Advertising 101: What B2B Leaders Need to Know

by Abigail Louisin on Wed, Mar 18, 2026 @ 12:00

For many B2B companies, paid advertising is one of the fastest ways to generate new leads. But it’s also one of the most misunderstood parts of marketing.

Read Story

Topics: Marketing and Sales Alignment Lead Quality B2B Manufacturing

Your Leads Aren’t the Problem. Your Sales + Marketing System Is

by Abigail Louisin on Tue, Feb 24, 2026 @ 04:19

Image of sales and marketing growth word cloud

If you’re investing in marketing as a B2B manufacturer but not seeing consistent pipeline growth, it’s natural to question lead quality. Sales may say the leads aren’t qualified while marketing may point to increased traffic and form fills. Leadership may wonder why revenue impact fee …

Read Story

Topics: Marketing and Sales Alignment Lead Quality B2B Manufacturing

See all

See all

Subscribe by email