When I worked at McDonald’s, I was told that the “customer is always right.” When attempting to reach a large base of consumers, this phrase is crucial in everything you do for your manufacturing company. Since a marketer attempts to reach and penetrate this base of consumers, it is essential to know the connection between yourself and the consumer as well as know what these specific consumers are looking for.
Imagine your recruiter calling to advise you that he (or she) has found the “perfect salesman” for your team. This candidate has prospects around the globe, rarely sleeps, and is continuously delivering your value proposition exactly as intended. This sales rep doesn’t require vacation days, travel expenses, and/or a hefty budget for entertaining clients. Furthermore, he (or she) promises to deliver sales reports real-time, while providing full transparency for all activities conducted. Is it possible that this salesperson does exist?
Just like your other top performing sales people, your company website is a living, breathing organism that can adapt and expand with the evolving sales environment. Most companies interact with their sales teams on a weekly or monthly basis. Your website requires the same type of attention. Having a website that resembles an online brochure for your company is the same as asking one of your salespeople to drop-off a catalog at a Fortune 500 company with the expectation of a $1M purchase order in return. All of the possibilities outlined in the beginning of this article for the perfect salesman are at your disposal. The following represent ways in which to activate your 24/7 salesman:
At SyncShow, we spend a lot of time on the Internet. So, naturally, we have a lot of different tools that we use to maximize our time online and help make our daily job duties simpler. To celebrate Thanksgiving, each SyncShow team member is sharing an Internet tool that they're thankful for. We regularly use all of these tools to help increase our productivity, creativity and organization. What Internet tools are you thankful for? Let us know in the comments below.
10 Internet tools that SyncShow is thankful for:Since we were little there has always been a predisposed nature to look up people we admire and try to emulate them. As kids we looked up to a parent, older brother, the cool kid in class, etc. We thought that they had it all figured out and if we could just copy what they were doing, we would be much “better” off. Focusing on your opportunity strengths, not what your market big brothers are doing, will help you stay focused and grow within an achievable goal structure.
It's hard work. It gives away your secret sauce. It is nothing more than marketers renaming "marketing." The cost per lead is higher. It requires organizations to focus on time-sucking relationships rather than one-and-done transactions. It quickens the speed of innovation which is already at a break-neck pace.
I have heard all these criticisms and more recently.
Surprisingly, I agree... in part.
Chris Peer, President, SyncShow Interactive, to speak on "Lead Generation Strategies for Tech Firms."
Guest blogging is a great way to you bring attention from new audiences. New audiences increase traffic. Increased traffic can increase online or offline sales (or both.)
Your blog, your website, your mobile assets, your social channels (even your phone "ring-ring") can all benefit from guest posting by appealing to buyers who seek products or services complimentary to yours. So you should consider what guest blogging could do for you.
A good example is a sales trainer posting on a digital marketing blog and discussing ”Sales Techniques for Introverted eCommerce Developers”. This sale trainer will then experience more interactions (and possibly sales) from posting on a blog offering a complimentary audience. The blog hosting this post will experience benefits (like traffic) from a new topic and the audience that comes with the new contributor.
