Improve Your Digital Customer Experience Strategy With Social Media
by Chris Peer on Thu, Dec 19, 2019 @ 10:30
Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.
Understanding the Value of Lead Nurturing
by Greg Lukach on Fri, Dec 13, 2019 @ 09:01
As humans, we're hardwired to demand storytelling. Traditional stories involve relatable characters achieving some degree of success or closure. We enjoy these stories because we can empathize with the plight of each main character and want them to be successful.
Building Brand Loyalty Through Customer Experience Management
by Chris Peer on Tue, Dec 10, 2019 @ 09:09
Word of mouth is an incredibly powerful tool when it comes to growing your customer base. In fact, Convince & Convert Consulting found that 83% of Americans are more likely to purchase a product or service from a company if they’ve received a recommendation from a friend or family …
3 Brands That Are Setting the Bar for Customer Experience Strategy
by Chris Peer on Thu, Dec 05, 2019 @ 11:15
In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing. Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized inte …
Boost Brand Awareness Through Social Media
by Chris Peer on Fri, Nov 29, 2019 @ 09:17
An estimated 37% of marketers say that brand awareness is their main priority this year, but many don’t know where to start. Brand awareness isn’t like your traditional measurable metrics. In fact, it may seem like a vague concept that can be complicated to track—and you aren’t wrong. …
The Importance of a Differentiated Value Proposition
by Chris Peer on Tue, Nov 26, 2019 @ 09:45
Whether you are buying services or products, you have hundreds of choices with whom you can do business with—and all of them are a click away on Google. As sellers struggle to pocket the dollars in their bank account, they will invest in gobs of money in sales and marketing, yet compl …
The Importance of Online Branding: Why It Matters
by Chris Peer on Thu, Nov 21, 2019 @ 10:49
Your online brand is as important to your business success as your website itself. In fact, a website that looks good but doesn’t have a strong brand may prove to be a detriment to your business, both online and offline.