Storytelling + Inbound Marketing, the Likely Pairing That's Just Now Catching On, a Conversation With Gabriela Pereira
by Greg Lukach on Tue, Oct 15, 2019 @ 09:30
Marketers are finally talking about storytelling. A lot, in fact. The frequency of "Why Use Storytelling in Marketing?" blog posts and articles has gone from occasional to ubiquitous over just the past few years. It's no coincidence that I attended three sessions at INBOUND 2019 alone …
3 Crucial Elements of Inbound Marketing
by Chris Peer on Thu, Oct 10, 2019 @ 09:30
Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’ …
How Outbound and Inbound Marketing Complement Each Other
by Chris Peer on Thu, Oct 03, 2019 @ 10:44
You may have heard marketers talk about the terms “inbound marketing” and “outbound marketing.” But what do they really mean?
SyncShow Helps Cylinder Manufacturer Revamp Their Digital Presence Through Rebranding and a New Website
by Chris Peer on Fri, Sep 27, 2019 @ 12:43
Overview B&H Machine, Inc. (B&H) is a third-generation hydraulic and pneumatic cylinder manufacturer. Founded in 1951, B&H started its operations as a producer of tooling and fixture designs for the Army, Navy and Air Force, in addition to production machining for the auto …
Why Brands Need to Stick to Simple Scripts
by Greg Lukach on Thu, Sep 26, 2019 @ 09:00
It's likely a daily occurrence. You visit a website. You immediately become confused. You leave the site and never look back. If you had bothered to stick around for more than a few seconds, you might have found yourself asking: What products and services are being sold? How do I bene …
How to Find Your Best Customers
by Chris Peer on Tue, Sep 24, 2019 @ 01:45
We’ve all heard the saying that “work would be great if it weren’t for the customers.” But is that true? Sure, every company has its share of challenging customers, for various reasons. I used to work for a company that had a “no jerk” rule, meaning we weren’t going to take on any cli …
5 Benefits of Having a Content Marketing Strategy
by Chris Peer on Thu, Sep 19, 2019 @ 09:00
Did you know that B2B customers today are more than 70% of the way through the decision-making process before speaking with a salesperson? This is because they are consuming content online and making up their mind about a company simply based on the content on their website. Because o …