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B2B Marketing Blog

eCommerce Development: Tackle it In-House or Outsource?

Posted by Scott Sullivan on Thu, Feb 06, 2014 @ 03:33

ecommerce-development-inhouse-outsourceAs the Internet continues to develop and change, eCommerce is taking on a life of it’s own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doing it for a while now. Whether you are just getting ready to start selling your products online, or you are looking to update your old shopping cart, the same question comes up: should we manage this in-house or should we outsource? 

There are obvious pros and cons that come with bringing someone in-house. For example, the 100% dedication of one employee could be beneficial, but the financial overhead of that new employee could be expensive. For now, let’s talk through the pros and cons of outsourcing eCommerce development work. 

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Is Your eCommerce Agency Working for You?

Posted by Scott Sullivan on Tue, Jan 28, 2014 @ 10:12

Understand why a post-launch strategy is critical to B2B eCommerce success

When I was in undergrad, my lacrosse team sponsored a military unit who was serving in Iraq. As part of our relationship we would send over some “luxury items” (car magazines, baby wipes, silly string, etc.) and they would send motivational letters that we would read before games. In one of the letters a Sargent stated that he was, “committed to aggressively pursuing the enemy.”  I thought that was a fantastic way to tell people that he was focused on achieving a long-term goal. While your online sales are clearly not on the same level as protecting our country, the sentiment should be the same. 

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Are Your Distributors Just Overpaid Salespeople?

Posted by Chris Peer on Tue, Jan 21, 2014 @ 09:49

distributors-overpaid-salespeopleChanges in today’s manufacturing process in the global economy is continuing to drive costs higher and higher. Many manufacturers are looking at ways to improve their profit margins by selling directly to the end consumer instead of through retail and distribution channels. This is true for manufacturers of both B2B and B2C products.

Distribution companies are also finding it harder and harder to do business as more customers have taken their business to online shopping, and the trend has only increased over the years. As a result, distributor prices have increased as these customers continue to buy online due to convenience and ease.

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5 Signs That You Need to Update your eCommerce Site

Posted by Scott Sullivan on Thu, Jan 16, 2014 @ 12:25

Why do you have an eCommerce site? This is the question that thousands of manufacturers need to be asking themselves as they review their strategy for 2014. If you do not have a good answer for this question then it is time for a change.

If you are selling in a B2B manufacturing environment and you have an eCommerce component to your site, chances are it is out of date. Your development company, who you no longer use, told you that you needed it years ago and convinced you that it was going to make a huge impact on your sales. Ideas of revenue growth without the overhead of a sales person and extending your reach to new prospects got you excited and you okayed the eCommerce platform. 

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The Internet Evolution: Are you a Digital Dinosaur?

Posted by Chris Peer on Mon, Aug 05, 2013 @ 08:52

Before you jump into building your web strategy, you first need to look at where the Internet is going and where it has been. Since the proliferation of the Internet, the way we communicate has changed drastically. As marketers, we too have changed the strategies, tactics and technologies we use to help grow our customers.  

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Upgrade your eCommerce Conversion Strategies with A/B Testing

Posted by Nikki Tofalo on Wed, Jul 17, 2013 @ 08:20

So you have an eCommerce site and things are running smoothly, but you are curious about making some changes to various elements throughout your site. The problem is you don’t want to make a permanent change that could adversely affect your bottom line. Enter A/B testing.

What is A/B testing? 

A/B testing compares marketing variables to help identify the one that activates a better response from website visitors. Think of it as having website visitors vote on what version of something they like better, without even knowing they are part of the experiment. It allows you to gain valuable insight into user behavior, and to better understand what makes your audience react. See the example to the right for a visual of how A/B testing works.

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David vs Goliath: 5 Ways to Win Big With Small eCommerce

Posted by SyncShow on Tue, Jul 02, 2013 @ 09:02

Not listed in Internet Retailers Top 500 Guide? Do you really want to be?

Since we were little there has always been a predisposed nature to look up people we admire and try to emulate them. As kids we looked up to a parent, older brother, the cool kid in class, etc. We thought that they had it all figured out and if we could just copy what they were doing, we would be much “better” off. Focusing on your opportunity strengths, not what your market big brothers are doing, will help you stay focused and grow within an achievable goal structure.

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