SyncShow B2B Marketing Blog / Expert Knowledge (3)

Does Your Website “Have Mustard on Its Shirt?"

My early years in sales involved numerous client visits on a daily basis while squeezing in a quick lunch of “2 for 1 Dogs” at Seven/Eleven. This expedited meal plan allowed me to experience first-hand that walking into a prospective client meeting with “mustard stains” on my dress sh …

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Hiring the Perfect Salesman (He (or She) Does Exist)

Imagine your recruiter calling to advise you that he (or she) has found the “perfect salesman” for your team. This candidate has prospects around the globe, rarely sleeps, and is continuously delivering your value proposition exactly as intended. This sales rep doesn’t require vacatio …

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What is Your Unique Value Proposition?

Our title of today’s post is perhaps the single most important question that you need to answer to improve marketing and sales success. What is a unique selling proposition (USP)? According to Entrepreneur.com, the definition is: The factor or consideration presented by a seller as th …

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Measuring Marketing ROI: Tips for the B2B Marketer

We all know that measuring the ROI of our efforts (marketing, sales, capital investments, etc.) is crucial to the success of our business. We understand that putting resources (time or dollars) into something that isn’t supporting the health and growth of the business isn’t worth cont …

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3 Ways PPC Complements Inbound Marketing

What is Inbound Marketing? HubSpot says that “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound tra …

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How to Get Buy-in For a Company CRM System

Today, we feature a guest blog from Bob Sullivan of InfoGrow Corp. InfoGrow works with companies to accelerate sales and marketing effectiveness by helping to integrate customer relationship management (CRM) and marketing automation systems. How Does One Best Evaluate and/or Justify a …

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Ways to Reach Potential Customers & Generate Revenue for Distributor Driven Businesses: Part One

During one of our recent client events, we were asked the following question: “How can my company reach more potential customers and generate additional revenue when we are a distributor-driven company?” In this three part blog series, we will tackle the answer to this important quest …

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