How to Identify Qualified B2B Inbound Marketing Leads
by Chris Peer on Tue, Dec 09, 2014 @ 09:30
Inbound marketing is really just a cool name for “pre-sales”. Today, B2B marketing teams can prove their ROI and have taken on some of the salesperson’s role when it comes to lead generation and lead nurturing, leaving sales teams more time to build human-to-human relationships and cl …
Is Email Marketing Going Out of Style?
by Chris Peer on Tue, Dec 02, 2014 @ 09:53
Are you experiencing low open and click-through rates on your email marketing? Email marketing is still a highly relevant way to reach your consumers, however, finding the perfect mix of timing and messaging is often difficult. One question we ask companies with struggling email marke …
How to be a Success with Marketing Automation & Inbound Marketing
by Chris Peer on Tue, Nov 18, 2014 @ 09:00
Inbound marketing and marketing automation go hand-in-hand, but let's first ensure we are defining the differences. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospect’s attention. "Inbound marketing earns t …
A Marketing Lesson From Canada
by Chris Peer on Thu, Oct 23, 2014 @ 08:30
Having just returned from Toronto, Ontario, it struck me how ethnically diverse the Toronto area is compared to many other cities in the United States. I’ve lived in suburbs across the USA, including Dallas, Cleveland, Washington D.C. and New York. I have been fortunate enough to trav …
Effectively Managing Leads – Separation of Marketing and Sales
by Chris Peer on Thu, Apr 17, 2014 @ 04:40
Today, SyncShow is featuring a third guest post in a series on CRM from one of our partners, InfoGrow. Bob Sullivan offers great insight on how having a CRM system will make your team more effective and more profitable. As a company that runs results-focused lead generation campaigns, …