Consider Your Buyer's Journey When Educating Prospects Online
by Nadine Nocero-Tye on Tue, Nov 01, 2016 @ 07:27
Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a sale …
Digital Marketing Trends for 2016
by Kristin Magyari on Tue, Apr 05, 2016 @ 01:10
Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a …
[Infographic] Make The Most of Your Day: Early Bird or Night Owl
by Danielle Ellerhorst on Thu, Feb 04, 2016 @ 07:30
When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wire …
7 Common Grammar Mistakes to Avoid [Infographic]
by Danielle Ellerhorst on Tue, Dec 01, 2015 @ 09:12
If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.
Value Proposition: Your Number One Asset for Manufacturing Growth
by Chris Peer on Tue, Jul 28, 2015 @ 09:24
As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have yo …
Customer Psychology: How Design Influences Sales
by Guest Blogger on Thu, Jul 23, 2015 @ 09:30
On average, our brain only weighs three pounds and makes up only two percent of our body mass, yet a hundred billion neurons with 100,000 miles of blood vessels and capillaries are pumping a pint and a half of blood through this vital organ every minute of our lives. That being said, …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …