B2B Marketing Blog

Consider Your Buyer's Journey When Educating Prospects Online

Posted by Nadine Nocero-Tye on Tue, Nov 01, 2016 @ 07:27

Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a salesperson. Considering this information, you need to position your website and print collateral to do the selling for you, without being obvious or annoying.

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Digital Marketing Trends for 2016

Posted by Kristin Magyari on Tue, Apr 05, 2016 @ 01:10

Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a B2B marketer, if you don’t provide educational content to help customers exactly how your company can help them, they don’t care!

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[Infographic] Make The Most of Your Day: Early Bird or Night Owl

Posted by Danielle Ellerhorst on Thu, Feb 04, 2016 @ 07:30

When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wired to complete these daily tasks? Our body’s circadian rhythm (often referred to as our “body clock”) is a 24-hour cycle that tells our bodies when to sleep and regulates other physiological processes. The variation in our circadian rhythms is what makes some people morning types and others night types. Take this quiz to find out which type you are if you don’t already know. Now, how can we use our Early Bird and Night Owl titles to our advantage throughout the day? Take a look at the infographic below.

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7 Common Grammar Mistakes to Avoid [Infographic]

Posted by Danielle Ellerhorst on Tue, Dec 01, 2015 @ 09:12

If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.

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Value Proposition: Your Number One Asset for Manufacturing Growth

Posted by Chris Peer on Tue, Jul 28, 2015 @ 09:24

As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have you lost business because you couldn’t  deliver on one of these pillars?

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Customer Psychology: How Design Influences Sales

Posted by Guest Blogger on Thu, Jul 23, 2015 @ 09:30

On average, our brain only weighs three pounds and makes up only two percent of our body mass, yet a hundred billion neurons with 100,000 miles of blood vessels and capillaries are pumping a pint and a half of blood through this vital organ every minute of our lives. 

That being said, there are plenty of ways that we can utilize our knowledge of human psychology and how customer’s expectations, emotions and behaviors can make an impact in the success of your manufacturing business.

For B2B businesses with a very long sales cycle, understanding how to cater specifically to their target audience is of essence.

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Closing Right Out of a Sale: Missed Opportunities

Posted by Chris Peer on Tue, Jun 09, 2015 @ 10:09

Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. 

More so than ever, sales and marketing teams are working hand-in-hand, leading to a more transparent view of each other's world. Last month, we were analyzing the sales data from one of our customers and found a very interesting trend. Every new sale that this customer converted from a digital marketing lead was smaller than sales converted from traditionally generated leads. 

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