B2B Marketing Blog

How to Use Social Media Tools in Manufacturing

Posted by Megan Ramey on Mon, Oct 17, 2016 @ 11:34

Manufacturing is all around us and our B2B manufacturing clients are starting to embrace all that inbound marketing has to offer. A huge part of inbound marketing is creating a social presence online while generating leads. And a key part of creating influence online is utilizing tools that can help establish a well-balanced social media presence for your company. Below are a few key social media tools that can really benefit the manufacturing industry:

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Show Off Your Workplace on Facebook with 360˚ Photos

Posted by Phil Van Treuren on Wed, Jul 27, 2016 @ 12:09

Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness.  Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a shipping yard or something else -- is a great way to help people feel more connected to your company.

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You’ve Set up a Twitter Handle for Your Business, Now What?

Posted by Danielle Ellerhorst on Wed, Jul 20, 2016 @ 11:16

Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create brand awareness and increase lead generation, you’ll need to put time and effort into creating a social media strategy that will work for your company. Having a Twitter handle isn’t a “set it and forget it” initiative - you’ll need to consistently publish, monitor and engage to get the results you’re looking for. Below are the common questions we get from our clients about how best to use Twitter for business.

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Manufacturing Hashtags for Social Media

Posted by Kristin Magyari on Tue, Apr 26, 2016 @ 10:16

Hashtags are not just for personal social media or B2C brands. B2B companies and manufacturers use hashtags to organize content and target their social posts to specific groups of people. They are a quick way for users to search for industry specific content on social media sites like Twitter, Instagram, Facebook, and YouTube. 

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Digital Marketing Trends for 2016

Posted by Kristin Magyari on Tue, Apr 05, 2016 @ 01:10

Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a B2B marketer, if you don’t provide educational content to help customers exactly how your company can help them, they don’t care!

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4 Social Media Tools Worth Checking Out

Posted by Lauren Bolmeyer on Wed, Jan 20, 2016 @ 09:45

Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understand which channels work best, and which underperform so you can strategize around the channels that work and spend your time there. I’m going to pick out a few favorite social media marketing tools you should consider for your business.

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8 Ways Manufacturers Use Social Media to Increase ROI

Posted by SyncShow on Tue, Dec 22, 2015 @ 08:25

Many people don’t realize that manufacturing affects everyone, every single day. And to make things even better, manufacturing companies reach those affected people every day through social media. Creating conversations, delivering knowledge, and allowing people to find their company’s product in new, easy ways. Here are 8 ways that manufacturers use social media:

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