Show Off Your Workplace on Facebook with 360˚ Photos
by Phil Van Treuren on Wed, Jul 27, 2016 @ 12:09
Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness. Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a sh …
You’ve Set up a Twitter Handle for Your Business, Now What?
by Danielle Ellerhorst on Wed, Jul 20, 2016 @ 11:16
Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create …
Manufacturing Hashtags for Social Media
by Kristin Magyari on Tue, Apr 26, 2016 @ 10:16
Hashtags are not just for personal social media or B2C brands. B2B companies and manufacturers use hashtags to organize content and target their social posts to specific groups of people. They are a quick way for users to search for industry specific content on social media sites like …
Digital Marketing Trends for 2016
by Kristin Magyari on Tue, Apr 05, 2016 @ 01:10
Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a …
4 Social Media Tools Worth Checking Out
by Lauren Bolmeyer on Wed, Jan 20, 2016 @ 09:45
Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understa …
8 Ways Manufacturers Use Social Media to Increase ROI
by SyncShow on Tue, Dec 22, 2015 @ 08:25
Many people don’t realize that manufacturing affects everyone, every single day. And to make things even better, manufacturing companies reach those affected people every day through social media. Creating conversations, delivering knowledge, and allowing people to find their company’ …
How to Make the Most of LinkedIn for Manufacturing Marketing
by Danielle Ellerhorst on Tue, May 26, 2015 @ 03:06
I mentioned in my last blog post that of the 100,000,000 registered LinkedIn members, 6,924 K are in the manufacturing industry. If you’re reading this, hopefully you’re a manufacturer that’s already on LinkedIn. If not, that statistic and the following information should be reason en …