SyncShow B2B Marketing Blog

Unlocking Success With a HubSpot Agency: A Guide for Manufacturing Marketing Leaders

In the last decade, marketing and sales in manufacturing have changed significantly. Leaders have adopted new digital marketing, big data, and artificial intelligence (AI) tactics. They use these tactics to improve efficiency, productivity, and quality. There’s now a greater emphasis on digital marketing strategies such as social media, content marketing, and targeted online advertising to reach and engage more customers than ever before.

This shift mirrors the way B2B buyers are purchasing products and services. While the B2B sales process is longer and more complex than ever before, 67% of the buyer's journey is now done digitally. 90% of B2B buyers say online content has a moderate to significant effect on their purchasing decisions.

Manufacturing marketers have increasingly adopted a customer-centric digital approach, focusing on addressing the needs and preferences of their target audience in real time. This means investing in technology that provides market research, customer segmentation, and personalized marketing strategies that deliver tailored solutions and experiences. 

One example of a powerful marketing and sales tool is HubSpot. Because HubSpot is a significant investment, working with a certified HubSpot agency can help you earn the best ROI on that investment. 

Harnessing the Power of Digital Marketing and Sales With HubSpot

In the evolving dynamics of manufacturing marketing, staying ahead of the curve is crucial. One way to ensure your marketing and sales efforts are top-notch is by investing in an all-in-one technology platform, such as HubSpot. These platforms integrate many tasks, including CRM, email, social media, content management, sales activities, reporting, and analytics. This integration allows manufacturing marketing leaders to streamline marketing and sales efforts, improve teamwork, and gain insights into campaign effectiveness.

With its inbound methodology, marketing automation, robust data, and training opportunities, HubSpot can set your brand apart. You can also optimize resources, engage audiences online and offline, and drive overall business growth. 

Why Hire a HubSpot Agency?

Implementing new technology or systems can be complex and confusing. This is especially true if your marketing team is accustomed to a traditional marketing model. HubSpot offers countless training resources for users. These include online courses, certifications, and forums. Additionally, HubSpot provides dedicated customer support to assist with any technical or strategic challenges that may arise, 

However, working with an agency specializing in the HubSpot platform offers many benefits and resources. HubSpot agencies can share specialized knowledge and skills to help you maximize the platform's effectiveness and achieve marketing and sales success faster and with less confusion. 

But how do you find the right agency? The HubSpot Solutions Directory is a great place to start. This site is an online hub connecting businesses with certified HubSpot agencies. Please note that HubSpot calls them partners. These professionals offer expertise in marketing, sales, services, and website design, leveraging the tailored solutions of the HubSpot platform. Each listing provides comprehensive details about the agency, including customer reviews and case studies. HubSpot customers can assess and compare agency providers based on their needs and budgets.

How Can a HubSpot Agency Help?

Working with a HubSpot agency can provide manufacturing marketing and sales leaders with the expertise, resources, scalability, strategic guidance, and continuous optimization needed to achieve business objectives. There are three areas of expertise that a HubSpot agency can provide. 

HubSpot CMS and Website Development

HubSpot's CMS (Content Management System) platform is a robust and user-friendly tool that empowers businesses to create, manage, and optimize websites. HubSpot's CMS is built to enhance website speed, security, and reliability. From automatic image optimization to SSL (Secure Sockets Layer) encryption and CDN (Content Delivery Network) support, the platform prioritizes the user experience and ensures that websites load quickly and securely across devices.

The platform is also flexible for design and customization. Builders can easily create a highly tailored and appealing website without extensive coding knowledge. There are templates, themes, and modules to customize the look and feel of a website to match your company's brand identity and meet specific digital needs.

HubSpot’s web builder is designed with usability in mind, making it accessible to web builders of all skill levels. Yet, an agency can be invaluable in setting up and configuring the platform to ensure it aligns with your goals and requirements. Agencies can customize your website's design and features with templates, modules, integrations, interactive parts, and e-commerce tools. 

An agency can also train your team to successfully use HubSpot CMS features and functions while also always being available for backup support. When your team is equipped with the best website tools and the knowledge to use them, you'll create a compelling online presence, which is critical to achieving your marketing and business goals. 

HubSpot Sales and Marketing Hub Training and Implementation

A shiny new technology tool can be exciting for the first week or so, but then real life sets in, and that tool can become burdensome. Thoughtful integration of the tool into your team’s daily workflow and comprehensive training on how to use the tool effectively is imperative for any tool, even a powerful one like HubSpot. 

HubSpot tells their clients that 76% of users report increased efficiency, and 66% report better sales and marketing team alignment after training. 

Agencies offer customized HubSpot training programs tailored to their clients’ specific needs and skill levels. This training can help your team navigate the platform, utilize the features and tools effectively, understand best practices for inbound marketing and sales, and optimize workflows for maximum efficiency. After training, your team can use the tools to launch and manage effective marketing campaigns and improve your internal processes.

Certain agencies can help you set up and configure the HubSpot Sales and/or Marketing Hub so that they’re aligned with your goals and processes. This includes creating user accounts, setting up pipelines and stages, and importing contacts and leads. An agency can also assist in configuring automation workflows and integrating HubSpot with other systems and tools.

Agencies can collaborate with you to develop strategic plans for using HubSpot to achieve your sales and marketing objectives. This may include defining target audiences, identifying key performance indicators (KPIs), creating content and campaign calendars, and outlining lead generation and nurturing strategies.

An agency’s expertise and consultancy services can significantly reduce your team's learning curve when implementing new systems. Agency experts can even analyze your implementation to ensure you’re optimizing the platform. When your company's HubSpot campaigns align with your strategy, you'll see the ROI you've been struggling to achieve.

HubSpot CRM Training and Implementation

A well-designed and implemented HubSpot Customer Relationship Management (CRM) software can transform how you manage your team's pipeline and forecast revenue. With robust real-time data and analytics at your fingertips, you can quickly identify opportunities for improvement in customer engagement and lead nurturing, furthering growth within your department and organization. 

An agency’s HubSpot training typically covers navigating the HubSpot CRM platform, managing contacts and companies, tracking deals and pipelines, utilizing reporting and analytics features, and understanding the platform’s best practices.

Agencies can also assist you in setting up and configuring the HubSpot CRM to align with your unique sales process. They can help you set up custom properties and fields, configure deal stages and pipelines, and integrate your CRM with other systems. An agency can customize your CRM by creating custom views and filters and designing sales dashboards and reports. You may ask an agency to set up email templates and sequences and configure automation workflows for lead nurturing and follow-up.

Data and reporting are crucial to success. An accredited HubSpot agency will ensure you have accurate data by implementing best practices for data hygiene and maintenance. They will also give ongoing support to help troubleshoot issues and boost performance.

A HubSpot agency can help a marketing and sales team struggling to control their CRM and sales pipeline. When well-architected by an agency, your HubSpot CRM will connect to the platform's other modules, marketing automation, and analytics. It will automate lead communication, tracking, scoring, and conversion. This can improve sales productivity and customer relationships.

Maximizing Your HubSpot ROI

HubSpot is a robust tool but comes with a significant price tag. Tracking your ROI is essential to ensure you’re getting the most out of your investment. A HubSpot agency can help you set up and monitor key performance indicators (KPIs), providing you with clear insights into the efficacy of your marketing and sales efforts using HubSpot. 

HubSpot's built-in analytics and reporting tools track and measure KPIs through tracking codes, conversion events, and other tracking mechanisms. HubSpot also offers tools for multi-touch attribution, which identifies the contribution of different touchpoints along the customer journey to conversions and revenue generation. The goal is to measure the performance of each HubSpot-generated marketing campaign, sales activity, and customer interaction. 

With this information, you can easily calculate ROI by comparing the costs of using HubSpot (like subscription fees, implementation costs, and personnel expenses) to the revenue or cost savings from using the platform.

When to Hire a HubSpot Agency

So, when’s the right time to hire a HubSpot Agency? 

The short answer? Anytime is the right time. Whether you’re transitioning to a digital-first strategy, your sales and marketing teams aren’t aligned, or you're struggling with lead generation and awareness, a HubSpot agency can provide the solutions (and the ROI) you need.

The SyncShow Advantage: A Certified Onboarding Agency

As one of the first HubSpot Onboarding Accredited agencies, SyncShow ranks among the top 2% of HubSpot agencies globally. Our experts have proven highly effective in streamlining and optimizing their clients’ transitions to HubSpot. We'll guide you through the entire audit, set-up, and training process. We aim to help you make the most of this powerful tool and set every team member on the path toward success. Our expert HubSpot training and implementation services have helped one client acquire 655 new business leads within two years of integration. To learn more about our process, please read this recent blog. 

SyncShow clients have also benefited from our expertise in building HubSpot-driven websites. For example, one client’s overhauled website led to 109x more leads generated over six months when compared year over year. For another client, SyncShow delivered a HubSpot website designed to capture more qualified leads and offer better user experiences. In the first six months of the new website launch, the client saw a 20% increase in sales-qualified leads and a 22% increase in acquired organic leads. 

In the fast-paced world of manufacturing marketing, a HubSpot agency like SyncShow can be a game-changer. SyncShow can help you maximize your HubSpot ROI, streamline your sales and marketing efforts, and drive your business forward.

So, why wait? Start your journey with us today and unlock the full potential of your marketing and sales efforts.

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