Three Simple Ways Professional Service Firms Can Build a Sales Pipeline in a Lockdown Economy
by Chris Peer on Mon, May 18, 2020 @ 10:45
Professional service firms (PSFs) are unique in how they operate, earn new business and build a brand. Unlike all other industries and even when compared to business service firms, PSFs rely on their ability to build relationships on a very personal, one-to-one level.
Improve Your Sales and Marketing Teams by Following the Navy SEAL Roadmap
by Chris Peer on Thu, Mar 26, 2020 @ 10:57
Today, I spoke with Ron Gasper, retired Navy SEAL and member of the prestigious Naval Special Warfare Development Group (DEVGRU). In our discussion, Ron shared one of the rarely talked about but highly effective practices that help to keep the SEAL teams at the top of their game: Afte …
The Importance of a Differentiated Value Proposition
by Chris Peer on Tue, Nov 26, 2019 @ 09:45
Whether you are buying services or products, you have hundreds of choices with whom you can do business with—and all of them are a click away on Google. As sellers struggle to pocket the dollars in their bank account, they will invest in gobs of money in sales and marketing, yet compl …
SyncShow Has Earned a Spot on Inc. Magazine's List of 5000 Fastest-Growing Companies in America
by Chris Peer on Wed, Aug 21, 2019 @ 03:57
We have some exciting news to share! SyncShow has earned a spot on Inc. magazine's list of 5,000 fastest-growing companies in America for the second year in a row! The 2019 Inc. 5000 achieved an astonishing three-year average growth of 454 percent, and a median growth rate of 157 perc …
Staying Top of Mind After the Close: Marketing and Customer Value
by Chris Peer on Wed, Aug 07, 2019 @ 04:23
You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.
7 Key Elements to Build Brand Trust With Marketing Communications
by Chris Peer on Thu, May 30, 2019 @ 10:15
When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous op …
The 5 Lead Generation Marketing Solutions Every Business Needs
by Chris Peer on Thu, May 09, 2019 @ 01:23
Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be …