(Quick How-To) eCommerce: Pricing vs Profit, Win The Price War
by Chris Peer on Thu, May 16, 2013 @ 09:00
eCommerce: Pricing vs Profit, Winning the Price War So how do you make profits in eCommerce when your competition is selling the same product at or below acceptable profit margins? Many etailers sell products manufactured by third parties and are faced with a difficult dilemma when it …
Back To Basics: Top Drupal Modules for Web Development
by Chris Peer on Thu, May 09, 2013 @ 03:21
One of the things I like about the Drupal platform is the extensive availability of modules. If you have a function that the core does not handle, chances are that someone in the community has needed it and written a module for it. Another thing I like about Drupal is the community. M …
Inbound Marketing: How To Write Content When You Don’t Know How
by Chris Peer on Thu, Apr 25, 2013 @ 03:03
If you’re looking to start a blog or have an opportunity to start writing for your company’s existing blog, but you aren’t a writer by trade, it can be a daunting task to overcome. So often I hear from clients that they don’t know where to begin on content creation for their business. …
How To Improve Ecommerce Conversion Rates
by Chris Peer on Mon, Apr 22, 2013 @ 04:13
4 Ways to Improve Your eCommerce Conversion Rates You can increase your eCommerce sales without driving more traffic! Depending on who you ask, data shows that the average eCommerce website conversion rate is 2-3%. That means for every one thousand visitors you get somewhere between 2 …
Magento Imagine 2013: What's New in eCommerce
by Chris Peer on Tue, Apr 16, 2013 @ 04:57
The Magento Imagine 2013 Conference was a hit! The venue was at the M Resort, just 15 minutes off of the Las Vegas strip. At first I was a bit surprised to be so far from the strip but it did not detract from the conference at all. In fact, the M Resort (coincidence that Magento chose …
Top 5 Things to Know About Sales and Digital Marketing
by Chris Peer on Wed, Apr 03, 2013 @ 02:05
Many decision makers in business see marketing as an expense, not an investment. I'm here to dispel that rumor, because unfortunately for those that cut their marketing budgets; sales and marketing go hand in hand. Not only is it crucial to invest in Marketing for your sales team, but …
What Sales & Marketing Teams Should be Tracking: Big Data Part 3
by Chris Peer on Mon, Apr 01, 2013 @ 01:00
In Big Data Part 1 we discussed the power of Big Data and how companies are using it to grow profitability. In Big Data Part 2 we presented the three most common misconceptions about embracing a big data strategy. In Part 3 we present what you should be tracking to improve your sales …