How to Take Charge of Your Lead Generation & Conversion
by Chris Peer on Tue, Jan 07, 2014 @ 03:28
If you are in sales or business development you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time consuming and …
3 Steps to Showcasing Expertise to Your Buyers
by Chris Peer on Fri, Aug 23, 2013 @ 12:30
So you want to be seen as an expert in your industry, and don’t we all? In today’s world of constant noise and technology it’s hard to have your business stand out against the others. Your current customers and potential buyers are inundated with a constant stream of information and a …
The Internet Evolution: Are you a Digital Dinosaur?
by Chris Peer on Mon, Aug 05, 2013 @ 08:52
Before you jump into building your web strategy, you first need to look at where the Internet is going and where it has been. Since the proliferation of the Internet, the way we communicate has changed drastically. As marketers, we too have changed the strategies, tactics and technolo …
Inbound Marketing: The Never-Ending Networking Event
by Chris Peer on Tue, Jul 30, 2013 @ 03:16
Wow, it's been amazing. Hasn't it? Bearing witness to the most significant communication platform to ever be stroked by humankind, the Internet has revolutionized the way we communicate. But you already know that, it's old news. So why is it then that so many companies tout the succes …
Upgrade your eCommerce Conversion Strategies with A/B Testing
by Chris Peer on Wed, Jul 17, 2013 @ 08:20
So you have an eCommerce site and things are running smoothly, but you are curious about making some changes to various elements throughout your site. The problem is you don’t want to make a permanent change that could adversely affect your bottom line. Enter A/B testing. What is A/B …
5 Quick Improvements To Create Web Development Fireworks
by Chris Peer on Tue, Jul 09, 2013 @ 09:00
I recently saw a list of a few simple mistakes that even the best website designers make that can greatly affect a visitor’s experience. This brought back the memory of some of the mistakes I have seen (and made myself) that affected a website’s performance. Here is my short list of w …
(Free PDF) 4 eCommerce Strategies Used in the Social Mediasphere
by Chris Peer on Thu, Jun 27, 2013 @ 05:34
According to a projection from Forrester Research, eCommerce spending in the United States will reach approximately $262 billion this year, a 13.4% increase from 2012. This compelling number means that the eCommerce marketplace is becoming more competitive. Companies need to make sure …