How To Improve Ecommerce Conversion Rates
by Chris Peer on Mon, Apr 22, 2013 @ 04:13
4 Ways to Improve Your eCommerce Conversion Rates You can increase your eCommerce sales without driving more traffic! Depending on who you ask, data shows that the average eCommerce website conversion rate is 2-3%. That means for every one thousand visitors you get somewhere between 2 …
Magento Imagine 2013: What's New in eCommerce
by Chris Peer on Tue, Apr 16, 2013 @ 04:57
The Magento Imagine 2013 Conference was a hit! The venue was at the M Resort, just 15 minutes off of the Las Vegas strip. At first I was a bit surprised to be so far from the strip but it did not detract from the conference at all. In fact, the M Resort (coincidence that Magento chose …
Top 5 Things to Know About Sales and Digital Marketing
by Chris Peer on Wed, Apr 03, 2013 @ 02:05
Many decision makers in business see marketing as an expense, not an investment. I'm here to dispel that rumor, because unfortunately for those that cut their marketing budgets; sales and marketing go hand in hand. Not only is it crucial to invest in Marketing for your sales team, but …
What Sales & Marketing Teams Should be Tracking: Big Data Part 3
by Chris Peer on Mon, Apr 01, 2013 @ 01:00
In Big Data Part 1 we discussed the power of Big Data and how companies are using it to grow profitability. In Big Data Part 2 we presented the three most common misconceptions about embracing a big data strategy. In Part 3 we present what you should be tracking to improve your sales …
3 Misconceptions On Why Companies Fail To Embrace a Big Data Strategy
by Chris Peer on Thu, Mar 28, 2013 @ 03:45
In Big Data Part 1, Leveraging Big Data for Sales and Marketing Profitability, we discussed the power of data and how businesses are using data for corporate growth. In this follow up report, we discuss the misconceptions about big data and how you can implement a big data strategy ea …
Leveraging Big Data for Sales and Marketing Profitability: Part I
by Chris Peer on Tue, Mar 26, 2013 @ 09:57
Just about every decision we make in business today relies on data. Almost all of our decisions are based on data and the quantity and quality of that data can determine how effective we are. For the past 11 years, I have worked with hundreds of companies on their sales and marketing …
Is Your Website Helping Your Digital Marketing Strategy?
by Chris Peer on Fri, Mar 15, 2013 @ 03:33
As a developer, one of my focuses is on creating a website platform that is functional to our clients' needs. We developers try to make the user experience for both the site visitor and the site owner or manager as rewarding as possible. We work to make the site visible for easy searc …