How Geolocation Can Improve Your eCommerce Sales
by Chris Peer on Wed, Jun 26, 2013 @ 01:58
Geolocation has been around for 13 years; it's not a new technology, so if you're running an eCommerce business, why aren't you using it? To explain Geolocation simply, it's the technology that allows a website to 'see' where a visitor is located by their IP Address. That doesn't mean …
eCommerce: Avoid 3 Common Mistakes of The Startup eTailer
by Chris Peer on Fri, Jun 21, 2013 @ 05:42
As the Internet continues to morph at warp speed, more and more individuals and businesses are jumping at the opportunities that selling their products online offers. Today, launching an eCommerce website can be done with a very limited budget and in some cases just days. With quick-s …
5 Simple Tips to Increase Social Media Engagement on Facebook
by Chris Peer on Wed, Jun 19, 2013 @ 08:24
In my previous post, I broke down the Facebook EdgeRank algorithm – the formula Facebook uses to determine what populates your News Feed. To quickly recap, EdgeRank takes three factors into consideration: affinity score, edge weight, and time decay. Affinity score assesses how connect …
Runaway Shopping Carts: eCommerce Cart Abandonment Strategies
by Chris Peer on Mon, Jun 17, 2013 @ 08:30
eCommerce Cart Abandonment Strategies Your eCommerce Shopping Cart Abandonment Rate Is SO High, But What Are You Doing To Fix It? There is likely a sign in the parking lot outside your local grocery store that says that they are not responsible for damage done to your car by runaway s …
Best Practices for Handling Negativity in Social Media
by Chris Peer on Thu, May 23, 2013 @ 01:00
How do you handle Negativity in Social Media? Social media allows people to connect, interact and share online. It provides a great way to engage with a community of followers, customers and potential customers. A company’s social media presence contributes to how they are perceived i …
(PDF) Back to Basics: Facebook’s EdgeRank Algorithm for SEO
by Chris Peer on Mon, May 20, 2013 @ 01:30
Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use. Facebook business pag …
Anatomy of a Perfect Blog Post to Kick Off Your Inbound Marketing
by Chris Peer on Fri, May 17, 2013 @ 01:35
Anatomy of a Perfect Blog Post to Kick-Start Your Inbound Marketing Blogging is growing popularity and impact every day. The impact it can have on website traffic, leads and sales is well documented. Blogging can't be beat as a great way to create content to enhance the SEO value of y …