You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?
by Greg Lukach on Tue, Mar 10, 2020 @ 10:00
You followed social media best practices to increase site traffic, but your site conversions are still low. What gives? B2B usability design (or B2B UX) may be the issue. As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure thei …
Content That Can Speed Up Your Sales Cycle
by Greg Lukach on Thu, Feb 13, 2020 @ 09:30
Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale. For B2B companies with limited marketing budgets, this can be frustrating.
5 Lead Nurturing Tactics That Work
by Greg Lukach on Tue, Jan 07, 2020 @ 09:15
Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts? This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t: Built enough trust Effectively told the orga …
Understanding the Value of Lead Nurturing
by Greg Lukach on Fri, Dec 13, 2019 @ 09:01
As humans, we're hardwired to demand storytelling. Traditional stories involve relatable characters achieving some degree of success or closure. We enjoy these stories because we can empathize with the plight of each main character and want them to be successful.
How Does Inbound Marketing Differ From Demand Generation?
by Greg Lukach on Thu, Oct 17, 2019 @ 09:30
Inbound marketing and demand generation.
Storytelling + Inbound Marketing, the Likely Pairing That's Just Now Catching On, a Conversation With Gabriela Pereira
by Greg Lukach on Tue, Oct 15, 2019 @ 09:30
Marketers are finally talking about storytelling. A lot, in fact. The frequency of "Why Use Storytelling in Marketing?" blog posts and articles has gone from occasional to ubiquitous over just the past few years. It's no coincidence that I attended three sessions at INBOUND 2019 alone …
Why Brands Need to Stick to Simple Scripts
by Greg Lukach on Thu, Sep 26, 2019 @ 09:00
It's likely a daily occurrence. You visit a website. You immediately become confused. You leave the site and never look back. If you had bothered to stick around for more than a few seconds, you might have found yourself asking: What products and services are being sold? How do I bene …