It’s the Process That Allows the Pivot
by Greg Lukach on Wed, Aug 28, 2024 @ 11:11
Executive Summary Processes are often seen as restrictive, but they provide the essential framework that makes successful pivots possible. By establishing clear guidelines, timelines, and checkpoints, processes ensure that all necessary information is collected and that projects stay …
Transportation Marketing Tips From Experts Navigating a Season of Disruption
by Greg Lukach on Wed, Oct 20, 2021 @ 10:15
Transportation companies have unique industry challenges, and marketing within this industry has specific nuances that can dictate success or failure, especially as of late. Disruption in the industry is forcing sales, marketing and service teams to rethink how they’re going to market …
How to Use the StoryBrand Framework to Grow Your Business
by Greg Lukach on Mon, Oct 05, 2020 @ 10:30
Marketers can't seem to stop talking about the power of storytelling. More than ever, it's becoming a driving force in content marketing strategies that help grow businesses.
How to Automate Your Account-Based Marketing Strategy
by Greg Lukach on Thu, Sep 24, 2020 @ 10:30
Before we move into the details of automating account-based marketing (ABM) for sales and marketing support, it’s first important to understand what it is and how it works. From there, we’ll get into the details on what may or may not make it a good fit for your business. After all, t …
Estimating Your Digital Marketing ROI & Validating Your Budgets
by Greg Lukach on Mon, Aug 31, 2020 @ 10:00
Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.
Synchronized Inbound Marketing: Getting Employee Buy-In
by Greg Lukach on Tue, Jun 23, 2020 @ 09:58
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Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.
Driving Qualified Leads Using Digital Marketing
by Greg Lukach on Mon, Mar 16, 2020 @ 09:00
The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lea …