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B2B Marketing Blog

Synchronized Inbound Marketing: Getting Employee Buy-In

Posted by Paul Barney on Tue, Jun 23, 2020 @ 09:58

Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.

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Increase Your ROI With Video Marketing and Social Media

Posted by Bri Curran on Mon, Jun 08, 2020 @ 10:00

Video marketing has changed as the online world, and consumers, have evolved. Its main goal today is to provide engaging and valuable content to the average user. 

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Developing a Unique Value Proposition: A Six-Step Guide for Transportation Companies

Posted by Jane Peer on Mon, Jun 01, 2020 @ 10:24

The COVID-19 crisis is quickly becoming not just a health crisis, but an economic crisis. With manufacturers producing less and people buying less, more and more trucking companies are finding there is less of a need to move goods.

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Three Simple Ways Professional Service Firms Can Build a Sales Pipeline in a Lockdown Economy

Posted by Chris Peer on Mon, May 18, 2020 @ 10:45

Professional service firms (PSFs) are unique in how they operate, earn new business and build a brand. Unlike all other industries and even when compared to business service firms, PSFs rely on their ability to build relationships on a very personal, one-to-one level. 

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Digital Marketing Trends You Need to Know in 2020

Posted by Bri Curran on Tue, May 05, 2020 @ 09:00

With almost five billion internet users online at all times, it's no wonder that digital marketing is a top priority of business executives around the globe. Digital marketing will continue to play a key role in all businesses during the year 2020 and beyond because, well, the internet is here to stay. You can’t get rid of it. It can be accessed by just one click and allows users to find the information they need in seconds without interacting with anyone. 

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Incorporating a Customer Experience Strategy Into Synchronized Inbound

Posted by Jasz Rae Joseph on Mon, Apr 06, 2020 @ 10:08

All growth-minded organizations have two key players: sales and marketing. In good organizations, sales and marketing work together to achieve goals. In great organizations, sales and marketing are combined to form one revenue team. In the best organizations, a third player is brought in: customer experience. 

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Digital Marketing 101: Covering the Basics

Posted by Erica Eyerman on Fri, Apr 03, 2020 @ 11:00

Digital marketing is essential for all companies. Without it, you miss the opportunity of bringing in potential leads—which means missing out on new business. By investing your time and dollars in digital marketing, you can grow your brand, build meaningful customer relationships (both on- and offline) and stay ahead of the competition. 

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