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B2B Marketing Blog

Improve Your Digital Customer Experience Strategy With Social Media

Posted by Bri Curran on Thu, Dec 19, 2019 @ 10:30

Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.

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7 Ways Transportation Companies Can Improve Customer Experience

Posted by Jasz Rae Joseph on Tue, Dec 17, 2019 @ 08:45

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by the end of 2020 and, according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.

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Understanding the Value of Lead Nurturing

Posted by Greg Lukach on Fri, Dec 13, 2019 @ 09:01

As humans, we're hardwired to demand storytelling. Traditional stories involve relatable characters achieving some degree of success or closure. We enjoy these stories because we can empathize with the plight of each main character and want them to be successful.

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Building Brand Loyalty Through Customer Experience Management

Posted by Kasey Doyle on Tue, Dec 10, 2019 @ 09:09

Word of mouth is an incredibly powerful tool when it comes to growing your customer base. In fact, Convince & Convert Consulting found that 83% of Americans are more likely to purchase a product or service from a company if they’ve received a recommendation from a friend or family member.

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3 Brands That Are Setting the Bar for Customer Experience Strategy

Posted by Allison Thompson on Thu, Dec 05, 2019 @ 11:15

In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing.

Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized interactions, dedicated service and connected experiences across all channels of communication. They now want to know what companies are doing for them beyond just providing great products.

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Boost Brand Awareness Through Social Media

Posted by Bri Curran on Fri, Nov 29, 2019 @ 09:17

An estimated 37% of marketers say that brand awareness is their main priority this year, but many don’t know where to start. Brand awareness isn’t like your traditional measurable metrics. In fact, it may seem like a vague concept that can be complicated to track—and you aren’t wrong. Luckily, you have free technology at your fingertips that’s sole purpose is to share information and engage with others that offers many trackable metrics—social media. The benefits of creating brand awareness among your audience are endless, especially when you factor in the impact of social media.

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The Importance of a Differentiated Value Proposition

Posted by Chris Peer on Tue, Nov 26, 2019 @ 09:45

Whether you are buying services or products, you have hundreds of choices with whom you can do business with—and all of them are a click away on Google. 

As sellers struggle to pocket the dollars in their bank account, they will invest in gobs of money in sales and marketing, yet completely abstain from investing in the one thing that will drive more sales revenue than anything else: a defined and differentiated value proposition.

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