Why SEO Matters for Manufacturing Companies

Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures your site has the proper titles, headings and content. An unorganized, poorly written site will not rank on any search engine.

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Topics: Manufacturing Expert Knowledge

3 Tips for Manufacturers Looking to Sell to the Millennial Buyer

As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portion of the U.S. workforce.

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Topics: Manufacturing Expert Knowledge

The Importance of Incorporating Digital Marketing into Your Business Strategy

BeaconCFO Plus is a professional CFO service firm that has generated new clients through introductions by a variety of contacts in the personal and business networks of its CFOs.  These contacts were established over time through the firm’s collective efforts in connecting through traditional business development processes.  While we have been successful following this approach, changes in the marketplace led us to conclude the dynamics of business development required more than our traditional methods.

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Topics: Inbound Marketing Lead Generation

Manufacturing Workforce: How to Keep Your Employees Engaged

Employees who are properly engaged in their work may produce new levels of success. This has been proven over the years, but many companies don’t recognize what employee engagement can do for their business. When employees become disinterested in their work, their productivity plummets, their job satisfaction decreases, and their morale sinks. All employees, including those with desk jobs and hands-on positions in manufacturing, require constant engagement and attention. If your company is struggling to keep your manufacturing workforce engaged, here are a few things you can do to increase their awareness, attention, and satisfaction.

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Topics: Manufacturing

We Manufacture CLE: Premalux LLC

Premalux is a featured company for We Manufacture CLE for the month of December! We are excited to share some insight into this manufacturing company because of it's revolutionary chemicals and innovative high-performance aqueous solutions. As we went on a tour through this manufacturer we saw passion and professionalism. They are proud to be manufacturing in Northeast Ohio, watch the video below to see why. They also manufacture Surge Industrial as one of their flagship products. Surge Industrial is a heavy duty degreaser.

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Topics: Manufacturing

How Social Media Can Help You Grow Your Manufacturing Business

A few years ago, social media was just an extra thing that some businesses did. While it wasn’t necessary, businesses found that having a presence on social media could help them attract new customers, keep clients happy and promote their new services or products. But as social media continued to grow and businesses recognized the benefit of having active profiles, it became more and more important for a company to be social.

Today, an effective social media presence is one of the marketing priorities that all companies need to have.

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Topics: Manufacturing Social Media

Messaging Might Be the Next Big Thing in Inbound Marketing

 

A few weeks ago, Apple released their new iPhone and mobile operating system, iOS 10. Barely mentioned in all the subsequent hubbub, however, was a major upgrade to the Messages app, which includes its own built-in "app store." This intrigued me—we are still talking about chat, right?

Not really. Apple's latest approach to Messages seems less like a simple application and more like a platform. That makes sense given that Facebook basically did the same thing a couple years ago when they spun their in-app chat and messaging applet into Messenger, a full-fledged app in its own right.

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Topics: Inbound Marketing Mobile

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