B2B Marketing Blog

4 Fail-Proof B2B Social Media Strategies

Posted by Nadine Nocero-Tye on Thu, Mar 05, 2020 @ 10:45

Nowadays, most businesses are aware that social media needs to be a piece of their overall digital marketing efforts to stay relevant and to attract talent. However, there is still plenty of hesitation around committing dollars to social media tactics.

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You Have Personas—Now What?

Posted by John Julien and Anthony Zuccaro on Mon, Mar 02, 2020 @ 10:00

Buyer personas are an indispensable tool used to help internalize a company’s ideal customer. They allow us to connect with our audience on a human level and make strategic decisions with confidence. They’re created through extensive research and critical conversations, oftentimes going through multiple iterations before landing on the finished persona.

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Communication is the Cornerstone of B2B Sales and Marketing Alignment

Posted by Mike McDonald on Fri, Feb 28, 2020 @ 10:03

What B2B Marketers Can Learn from Cool Hand Luke

“What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot. 

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Sales and Marketing Alignment: 5 Tips for Success

Posted by Jane Peer on Thu, Feb 27, 2020 @ 10:15

When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing.  While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales support than it was marketing. The service I provided for them was exactly what salespeople wanted (and needed at the time), which made sense. 

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SyncShow's Year in Review

Posted by SyncShow on Wed, Feb 26, 2020 @ 09:52

From great growth to earning a spot on Inc. magazine's list of 5,000 fastest-growing companies in America for the second year in a row, 2019 was a great year at SyncShow. We could not have done what we’ve done without the hard work and support of our employees and the many wonderfully loyal clients. Take a look at the infographic below to catch up on our year in review.

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Content That Can Speed Up Your Sales Cycle

Posted by Greg Lukach on Thu, Feb 13, 2020 @ 09:30

Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale.

For B2B companies with limited marketing budgets, this can be frustrating.

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5 Things to Know When Aligning Your Sales and Marketing Strategies

Posted by Bri Curran and Erica Eyerman on Thu, Feb 06, 2020 @ 09:15

Many executives and decision-makers look at marketing as an expense rather than an investment. Now’s the time to put this assumption to bed. Unfortunately, many opt to cut their marketing budgets before realizing that marketing and sales go hand in hand.

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