SyncShow
B2B Marketing Blog

5 Benefits of Having a Content Marketing Strategy

Posted by Jasz Rae Joseph on Thu, Sep 19, 2019 @ 09:00

Did you know that B2B customers today are more than 70% of the way through the decision-making process before speaking with a salesperson? This is because they are consuming content online and making up their mind about a company simply based on the content on their website. Because of this, every company needs a solid content marketing strategy.

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How to Build an Effective Digital Content Marketing Strategy

Posted by John Julien on Tue, Sep 17, 2019 @ 09:30

By now, we’ve all heard the marketing phrase “content is king.” And while it’s still truer than ever, it’s important to keep in mind that all content is not created equal. In fact, simply producing content for the sake of producing content can be detrimental to a marketing team’s performance and can hinder the growth of a business.

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How to Take Charge of Your Lead Generation & Conversion

Posted by Nadine Nocero-Tye on Thu, Sep 12, 2019 @ 11:58

If you are in sales or business development, you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time-consuming and detailed.

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How PPC Advertising Bolsters Your Content Marketing Strategy

Posted by Bri Curran on Tue, Sep 10, 2019 @ 12:01

Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strategy.

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How to Build Brand Trust Through Content Marketing

Posted by Kyle Bakos on Thu, Sep 05, 2019 @ 01:30

Trust is one of, if not the most important aspect of building a positive relationship with your current and potential customers. If your brand is seen as untrustworthy, you will never be able to build the relationship it takes to bring in new customers or retain current ones.

You’re probably wondering, “How do I build brand trust?” The answer to that question is by utilizing content marketing and creating content that doesn’t just aim to sell your audience, but more to help them. Building brand trust is about creating positive relationships between those in your organization and every person that your organization encounters.

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3 Benefits of a Marketing Automation System and What It Means to You

Posted by Carol Yachanin on Thu, Aug 29, 2019 @ 10:10

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

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SyncShow Has Earned a Spot on Inc. Magazine's List of 5000 Fastest-Growing Companies in America

Posted by Chris Peer on Wed, Aug 21, 2019 @ 03:57

We have some exciting news to share! SyncShow has earned a spot on Inc. magazine's list of 5,000 fastest-growing companies in America for the second year in a row!

The 2019 Inc. 5000 achieved an astonishing three-year average growth of 454 percent, and a median growth rate of 157 percent. These 5,000 companies, representing 49 states, Puerto Rico, and the District of Columbia, combined generated $237.7 billion in revenue last year.

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