Finding Your Differentiated Value Proposition and Why It Matters

Cost, quality, customer service and timing:

The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers and your customer’s customers are very demanding. So, what happens when the cost of goods goes up or your delivery is off schedule? Your customers start looking for a new supplier unless you offer something more, something that they can’t get anywhere else. This “something” is called a differentiated value proposition.

Read More

Topics: Online Brand Strategy Expert Knowledge

The Best Digital Marketing Agencies in Cleveland, Ohio

As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest competitors and who do I respect in the region.

Read More

Topics: Inbound Marketing General Expert Knowledge SyncShow

Why SEO Matters for Manufacturing Companies

Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures your site has the proper titles, headings and content. An unorganized, poorly written site will not rank on any search engine.

Read More

Topics: Manufacturing Expert Knowledge

3 Tips for Manufacturers Looking to Sell to the Millennial Buyer

As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portion of the U.S. workforce.

Read More

Topics: Manufacturing Expert Knowledge

The Importance of Incorporating Digital Marketing into Your Business Strategy

BeaconCFO Plus is a professional CFO service firm that has generated new clients through introductions by a variety of contacts in the personal and business networks of its CFOs.  These contacts were established over time through the firm’s collective efforts in connecting through traditional business development processes.  While we have been successful following this approach, changes in the marketplace led us to conclude the dynamics of business development required more than our traditional methods.

Read More

Topics: Inbound Marketing Lead Generation

Manufacturing Workforce: How to Keep Your Employees Engaged

Employees who are properly engaged in their work may produce new levels of success. This has been proven over the years, but many companies don’t recognize what employee engagement can do for their business. When employees become disinterested in their work, their productivity plummets, their job satisfaction decreases, and their morale sinks. All employees, including those with desk jobs and hands-on positions in manufacturing, require constant engagement and attention. If your company is struggling to keep your manufacturing workforce engaged, here are a few things you can do to increase their awareness, attention, and satisfaction.

Read More

Topics: Manufacturing

We Manufacture CLE: Premalux LLC

Premalux is a featured company for We Manufacture CLE for the month of December! We are excited to share some insight into this manufacturing company because of it's revolutionary chemicals and innovative high-performance aqueous solutions. As we went on a tour through this manufacturer we saw passion and professionalism. They are proud to be manufacturing in Northeast Ohio, watch the video below to see why. They also manufacture Surge Industrial as one of their flagship products. Surge Industrial is a heavy duty degreaser.

Read More

Topics: Manufacturing

Connect With Us

Whitepaper: Synchronize your sales and marketing
New Call-to-action

Recent Posts

New Call-to-action
Selling Digitally