Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most with the target audience and, in turn, drive revenue.
The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.
A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals.
Creating a social media marketing strategy may seem like an easy task that requires little thought, but that’s not the case. A lot goes into both the creation and execution of a successful strategy. Below are some helpful tips for creating an iconic social media marketing strategy for your company.
You followed social media best practices to increase site traffic, but your site conversions are still low. What gives?
B2B usability design (or B2B UX) may be the issue.
As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure their websites create the user experiences today's B2B buyers are demanding.
Nowadays, most businesses are aware that social media needs to be a piece of their overall digital marketing efforts to stay relevant and to attract talent. However, there is still plenty of hesitation around committing dollars to social media tactics.
Buyer personas are an indispensable tool used to help internalize a company’s ideal customer. They allow us to connect with our audience on a human level and make strategic decisions with confidence. They’re created through extensive research and critical conversations, oftentimes going through multiple iterations before landing on the finished persona.
“What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot.
