Content Marketing Strategies & Tactics for B2B Industrial Companies: Boosting Engagement and Leads
by Chris Peer on Tue, Sep 17, 2024 @ 11:08
Content marketing is a powerful tool used to provide information and education to a target audience, foster trust, and establish a brand as a thought leader. For industrial companies, harnessing the power of content marketing isn’t just a trend—it's a necessity. Unlike B2C, industrial …
Social Media: Channels and Best Practices to Connect and Compete in the Industrial Sector
by Chris Peer on Thu, Sep 05, 2024 @ 01:44
As B2B marketing shifts from traditional channels like direct mail and print advertising to digital strategies like email and downloadable content, we must consider social media as an alternative. Social media channels have become powerful B2B marketing tools for all B2B companies, in …
Comprehensive RevOps: Best Practices Across the Customer Lifecycle
by Chris Peer on Mon, Sep 02, 2024 @ 02:47
In recent articles, we introduced the concept of Customer Lifecycle Management (CLM) and how critical it’s become to Revenue Operations (RevOps). CLM, which oversees the customer experience from initial contact to loyal advocacy, integrates with your RevOps roadmap to enhance business …
It’s the Process That Allows the Pivot
by Greg Lukach on Wed, Aug 28, 2024 @ 11:11
Executive Summary Processes are often seen as restrictive, but they provide the essential framework that makes successful pivots possible. By establishing clear guidelines, timelines, and checkpoints, processes ensure that all necessary information is collected and that projects stay …
How to Optimize Your Tech Stack for Superior Revenue Operations
by Chris Peer on Wed, Aug 21, 2024 @ 09:52
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In a previous article, we discussed how a comprehensive tech stack is crucial for driving Revenue Operations (RevOps) success. Your tech stack—integrated software tools—serves as the engine powering your RevOps strategies, enabling your marketing, sales, and customer experience teams …
Leveraging Technology for B2B Revenue Growth
by Chris Peer on Mon, Aug 19, 2024 @ 08:50
One of the top trends for B2B this year is adopting Revenue Operations (RevOps) to streamline and align the sales, marketing, and customer service functions. A tech stack is a suite of integrated software tools. It empowers teams to collaborate, optimize processes, use data and analyt …
The Latest Google Antitrust Case: What You Need to Know
by Chris Peer on Mon, Aug 12, 2024 @ 09:34
Summary of the Decision In one of the most significant legal rulings against a major technology company in more than two decades, a federal judge has determined that Google illegally monopolized online search and advertising markets by paying companies like Apple and Samsung billions …