Why Should Anyone Buy From You? The Power of the Value Proposition
by Chris Peer on Thu, Oct 03, 2024 @ 09:30
Time and again, we've seen companies with strong sales processes and marketing efforts fail to generate new business revenue. The culprit often lies in a poorly articulated value proposition, which is the foundation of effective messaging and branding. If potential customers can't con …
What You Need to Know About the WP Engine and WordPress Dispute
by Ashlee Brolly on Tue, Oct 01, 2024 @ 09:34
Just last week, a rift between WP Engine and WordPress made waves in the tech world. If you’re unfamiliar, WP Engine is a leading managed hosting provider for WordPress, powering thousands of websites. WordPress is the most popular content management system (CMS) on the web, powering …
Strategy Before Tactics, What It Means and Why It Matters
by Chris Peer on Thu, Sep 19, 2024 @ 12:12
If you've ever played sports or been part of a competitive team, you know what it's like to face an opponent who seems to know every move you're going to make before you even make it. For a game like chess, preparing for a match with a well-thought-out strategy is the difference betwe …
Content Marketing Strategies & Tactics for B2B Industrial Companies: Boosting Engagement and Leads
by Chris Peer on Tue, Sep 17, 2024 @ 11:08
Content marketing is a powerful tool used to provide information and education to a target audience, foster trust, and establish a brand as a thought leader. For industrial companies, harnessing the power of content marketing isn’t just a trend—it's a necessity. Unlike B2C, industrial …
Social Media: Channels and Best Practices to Connect and Compete in the Industrial Sector
by Chris Peer on Thu, Sep 05, 2024 @ 01:44
As B2B marketing shifts from traditional channels like direct mail and print advertising to digital strategies like email and downloadable content, we must consider social media as an alternative. Social media channels have become powerful B2B marketing tools for all B2B companies, in …
Comprehensive RevOps: Best Practices Across the Customer Lifecycle
by Chris Peer on Mon, Sep 02, 2024 @ 02:47
In recent articles, we introduced the concept of Customer Lifecycle Management (CLM) and how critical it’s become to Revenue Operations (RevOps). CLM, which oversees the customer experience from initial contact to loyal advocacy, integrates with your RevOps roadmap to enhance business …
It’s the Process That Allows the Pivot
by Greg Lukach on Wed, Aug 28, 2024 @ 11:11
Executive Summary Processes are often seen as restrictive, but they provide the essential framework that makes successful pivots possible. By establishing clear guidelines, timelines, and checkpoints, processes ensure that all necessary information is collected and that projects stay …