The Role of Email Marketing in Building Relationships in B2B Industrial Companies
by Chris Peer on Wed, Aug 02, 2023 @ 08:00
While the B2B marketing world loses its collective mind over emerging marketing channels like influencer marketing and podcasts, email remains a powerful marketing tool for manufacturing companies. Why? Because email fosters lucrative business connections with consistent and personali …
The Value Proposition – Your Brand’s Pinky Swear
by Chris Peer on Wed, Jul 12, 2023 @ 08:00
As kids, a pinky swear is all we need to trust our friends will keep their promises. To go against a pinky swear is unthinkable. As adults, trusting a promise will be upheld is stickier, especially with a 24/7 news cycle reporting on leaders and organizations from every sector doing t …
7 Questions to Ask A Marketing Agency Before You Hire Them
by Chris Peer on Mon, Jul 03, 2023 @ 08:00
You've made the decision. It's time to hire a marketing agency partner to take your business to the next level. Congratulations! That is a critical first step. Now, the work really begins. You need to choose a partner you can work with that will maximize your investment. That will tak …
ROI-Centric Marketing Amid Budget Cuts
by Chris Peer on Fri, Jun 09, 2023 @ 02:29
In my last blog, I discussed how marketing budgets can be a large part of a B2B business's total budget and how that makes it so important to make smart (not stupid) marketing strategy decisions. Here’s another reason. Marketing budgets are shrinking. Many marketing budgets have been …
Challenging the Status Quo in Your Marketing
by Chris Peer on Thu, Jun 01, 2023 @ 11:33
According to Deloitte's Annual CMO Survey, for the B2B services sector, the marketing budget will average 9.2% of the total budget. The marketing budget for the B2B product sector will average 12.5%. For many companies, this can be a significant amount of money.
The Roadmap to 10X Marketing ROI Isn’t as Complex as You Think
by Chris Peer on Tue, Aug 09, 2022 @ 09:00
There’s no way around it, investing in a digital marketing strategy, team and/or agency partner is a big commitment. It’s expensive, often involves long-term contracts and detailed training, and with many teams and agencies implementing marketing efforts that don’t impact the bottom l …
Building a Personal Brand (For You & Your Company)
by Nadine Nocero-Tye on Thu, Aug 04, 2022 @ 09:00
With over a decade in the transportation industry, Trey Griggs has found that many business leaders ignore a huge part of building a business’s brand: their personal brand. Some of the largest brands in the world like Microsoft and Apple have names and faces people automatically assoc …