How to Fix a Stalled B2B Sales Pipeline in 2026
by Abigail Louisin on Mon, Jun 29, 2026 @ 02:36
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A pipeline that looks healthy on paper and isn't converting is one of the most frustrating problems in B2B revenue. The deal count looks fine. The dollar value looks fine. But nothing is closing, and nobody can quite agree on why.
AI & The "Army of One" Problem
by Abigail Louisin on Wed, May 27, 2026 @ 11:57
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In a lot of small to midsize B2B companies, especially in manufacturing, logistics, and professional services, marketing falls on one person.
Your buyers are moving on from Google. Are you?
by Abigail Louisin on Tue, May 19, 2026 @ 09:21
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When a CFO starts shortlisting valuation firms, she's not scrolling search results anymore. She's asking ChatGPT. If your firm isn't built to show up in that answer, you're not only losing deals — you're never getting considered.
Unlocking Personalization with AI (Without a Million-Dollar Tech Stack)
by Abigail Louisin on Tue, Apr 28, 2026 @ 03:14
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A recentHarvard DCE analysis on the future of marketing makes a compelling case: AI’s greatest gift is personalization at scale.
If We Wanted to Waste Your Marketing Budget, We’d Do This
by Abigail Louisin on Wed, Apr 22, 2026 @ 05:00
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In recent sales conversations, our team has noticed an interesting shift among B2B leaders. Despite ongoing economic uncertainty and geopolitical disruption, many companies aren’t pulling back — they’re leaning in, with a renewed willingness to invest in marketing. But here’s the prob …
Paid Ads Have Changed. Here’s What That Means for Marketing & Sales
by Anastasia Maikranz on Tue, Mar 24, 2026 @ 03:39
Paid search used to reward marketers who carefully controlled every detail of a campaign: choosing which keywords triggered ads, filtering out irrelevant searches, and constantly adjusting bids. Humans controlled most of the steering.
Paid Advertising 101: What B2B Leaders Need to Know
by Abigail Louisin on Wed, Mar 18, 2026 @ 12:00
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For many B2B companies, paid advertising is one of the fastest ways to generate new leads. But it’s also one of the most misunderstood parts of marketing.