5 Marketing Shifts B2B Brands Can’t Ignore in 2026
by Abigail Louisin on Wed, Nov 05, 2025 @ 11:58
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If 2024 was the year everyone tested AI, and 2025 was the year we proved it could deliver ROI, then 2026 is the year automation becomes part of how we operate: integrated, intentional, and measurable. At this year’s Marketing Artificial Intelligence Conference (MAICON), our team left …
Define Your Ideal Customer Profile for Better Leads, Sales, & Reporting
by Abigail Louisin on Mon, Oct 20, 2025 @ 05:08
Every B2B company wants more leads. But here’s the hard truth: more leads don’t always equal more sales. In fact, chasing lead volume without a clear picture of who your ideal customer is usually results in wasted marketing spend, frustrated sales teams, and confusing reporting that d …
HubSpot Credits & Contact Billing Guide: What B2B Leaders Need to Know
by Abigail Louisin on Mon, Oct 06, 2025 @ 05:15
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If you’re running HubSpot at scale, you’ve likely noticed a shift: credits, marketing contacts, and new billing models are reshaping how businesses pay for the platform. For industrial and logistics leaders, understanding how these costs work is the first step to avoiding billing surp …
Is Your Tech Stack Holding You Back? A HubSpot Audit Guide for B2B Firms
by Allie Miller on Wed, Aug 13, 2025 @ 01:19
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Let’s be real. Most professional services firms lack a clean, scalable system for tracking and managing leads. Even when a CRM like HubSpot is in the mix, it’s often used inconsistently, and no one’s quite sure if the setup is helping or just creating more work. I’ve seen this time an …
How Top Industrial Leaders Are Budgeting for 2026 Growth
by Abigail Louisin on Wed, Aug 06, 2025 @ 03:00
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The Quiet Pressure of Budget Season It’s August. Your inbox is full of forecasting spreadsheets. Department heads are sending over line-item requests. And if you’re like most executives in the industrial or logistics sector, marketing remains one of the hardest conversations to naviga …
Bringing Clarity & Control to Portfolio Marketing
by Abigail Louisin on Wed, Jul 16, 2025 @ 05:17
By driving consistency, accountability, and revenue growth, SyncShow helps private equity–backed brands increase their business valuation.
Why Manufacturing Companies Struggle with Growth (and How Strategic Marketing Fixes It)
by Allie Miller on Thu, May 29, 2025 @ 08:45
You've invested in top-tier equipment, streamlined operations, and built a reliable sales force, so why does growth still feel slow or unpredictable? If you're like many small-to-midsize (SMB) manufacturers, you might overlook one of your most powerful growth drivers: strategic market …