The New Marketing Metrics B2B Manufacturers Need To Stay Competitive
by Anastasia Maikranz on Fri, Dec 12, 2025 @ 02:25
New rules for measuring your marketing performance. Most B2B companies are still reporting on metrics designed for a world where buyers discovered brands through predictable search results and linear website paths. That world no longer exists. AI-powered search features, AI Overviews, …
The Four Foundations of an AI-Ready Organization
by Abigail Louisin on Wed, Nov 19, 2025 @ 11:10
Insights From Chris Peer’s TMSA Presentation When SyncShow President & CEO Chris Peer spoke at the Transportation Marketing & Sales Association (TMSA) Conference in October 2025, the room was already buzzing about AI. Everyone wanted to know where AI fits, how fast it’s changi …
What Great Logistics Can Teach You About Better Marketing
by Abigail Louisin on Tue, Nov 11, 2025 @ 01:22
Logistics teams know that timing, communication, and accuracy drive performance. The same principles can turn your marketing into a well-run system. Picture a warehouse manager in mid-November: screens glowing, shipments stacked to the ceiling, every minute accounted for. During peak …
5 Marketing Shifts B2B Brands Can’t Ignore in 2026
by Abigail Louisin on Wed, Nov 05, 2025 @ 11:58
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If 2024 was the year everyone tested AI, and 2025 was the year we proved it could deliver ROI, then 2026 is the year automation becomes part of how we operate: integrated, intentional, and measurable. At this year’s Marketing Artificial Intelligence Conference (MAICON), our team left …
Define Your Ideal Customer Profile for Better Leads, Sales, & Reporting
by Abigail Louisin on Mon, Oct 20, 2025 @ 05:08
Every B2B company wants more leads. But here’s the hard truth: more leads don’t always equal more sales. In fact, chasing lead volume without a clear picture of who your ideal customer is usually results in wasted marketing spend, frustrated sales teams, and confusing reporting that d …
HubSpot Credits & Contact Billing Guide: What B2B Leaders Need to Know
by Abigail Louisin on Mon, Oct 06, 2025 @ 05:15
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If you’re running HubSpot at scale, you’ve likely noticed a shift: credits, marketing contacts, and new billing models are reshaping how businesses pay for the platform. For industrial and logistics leaders, understanding how these costs work is the first step to avoiding billing surp …
Is Your Tech Stack Holding You Back? A HubSpot Audit Guide for B2B Firms
by Allie Miller on Wed, Aug 13, 2025 @ 01:19
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Let’s be real. Most professional services firms lack a clean, scalable system for tracking and managing leads. Even when a CRM like HubSpot is in the mix, it’s often used inconsistently, and no one’s quite sure if the setup is helping or just creating more work. I’ve seen this time an …