Sales, Marketing & Customer Service: The B2B RevOps Roadmap
by Chris Peer on Tue, May 21, 2024 @ 11:36
Recently, we published an article about a critical shift in the B2B customer journey. It has led to the need for more alignment and collaboration among marketing, sales, and customer experience teams. Buyers today demand more from their vendors. This is true throughout the buying proc …
Compliance Refresher: GDPR, CCPA, ADA
by Chris Chin on Fri, May 17, 2024 @ 11:50
In an era where digital privacy and accessibility have become forefront concerns for consumers, adhering to compliance rules such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Americans with Disabilities Act (ADA) has never been …
The Impact of SEO Local Search on the Warehouse & Distribution Industry
by Chris Peer on Thu, May 02, 2024 @ 01:55
It's been a topsy-turvy couple of years for the warehousing and distribution industry. Container prices dropped. But trucking prices rose. Consumer buying fell due to the threat of a recession. Profitable product channels shifted as buying changed. The supply chain crisis squeezed cap …
Transportation Market Downturns: Strategies for Resilience and Growth
by Chris Peer on Wed, Apr 03, 2024 @ 09:00
We love our transportation clients. They’re the backbone of the supply chain sector. When they have something to say, we listen. So, this blog will answer a question submitted to SyncShow by a Transportation Marketing and Sales Association (TMSA) member.
Building a B2B Website that Converts
by Chris Peer on Wed, Mar 27, 2024 @ 09:00
Imagine your target customer at work. The CEO has asked your target customer to purchase a piece of equipment they’ve never sourced before. What do they do? It's safe to say the first thing they do is an online search for vendors of the machine. In fact, Google reports that 89% of B2B …
Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies
by Chris Peer on Fri, Mar 15, 2024 @ 08:24
Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …
Unlocking Success With a HubSpot Agency: A Guide for Manufacturing Marketing Leaders
by Chris Peer on Mon, Mar 04, 2024 @ 03:48
In the last decade, marketing and sales in manufacturing have changed significantly. Leaders have adopted new digital marketing, big data, and artificial intelligence (AI) tactics. They use these tactics to improve efficiency, productivity, and quality. There’s now a greater emphasis …