The Strategic Compass of a Well-Crafted Marketing Strategy
by Chris Peer on Thu, Sep 28, 2023 @ 12:56
Here's a hot take: a well-crafted marketing strategy is not a luxury – it's a necessity. This holds especially true in B2B industries where the complexities of targeting businesses as customers require a strategic approach that goes beyond consumer-oriented marketing tactics. Whether …
Sales and Marketing ROI, Challenges and Solutions
by Chris Chin on Mon, Sep 25, 2023 @ 08:46
Common challenges and solutions for Measuring Sales and Marketing ROI for Manufacturers In today's digital age, data is the driving force behind business decisions. The power of data-driven insights cannot be overemphasized, especially for industrial firms like manufacturing, transpor …
Crafting Impactful B2B Narratives: A Guide to Showing Value Through Case Studies
by Chris Peer on Tue, Sep 19, 2023 @ 11:36
Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wante …
Doing SEO the Right Way, Regardless of Google’s Algorithm Antics
by Chris Peer on Tue, Sep 05, 2023 @ 08:00
Welcome to the SEO arena, where algorithms are the new gladiators and search rankings are the ultimate battlefield. It’s been six months since Google sent in a new competitor in the form of their latest Google core update, and for some poor souls, they didn’t make it out of the arena. …
Why Marketing is Crucial for 3PLs in a Down Market
by Chris Chin on Wed, Aug 23, 2023 @ 02:25
Third-party logistics (3PL) companies have long been the unsung heroes of the supply chain. They offer an array of essential services ranging from warehousing and transportation to distribution and freight management. However, during challenging economic marketplaces, as demand dimini …
Increasing Customer Usage by 95% with HubSpot’s New Chatbot Feature
by Chris Peer on Wed, Aug 09, 2023 @ 08:00
The intense focus on artificial intelligence (AI) has sparked many questions from our clients about how to use it to streamline their communication processes. A chatbot is one of the simplest AI tools to use for this purpose. Our clients have had a ton of success placing HubSpot's cha …
The Role of Email Marketing in Building Relationships in B2B Industrial Companies
by Chris Peer on Wed, Aug 02, 2023 @ 08:00
While the B2B marketing world loses its collective mind over emerging marketing channels like influencer marketing and podcasts, email remains a powerful marketing tool for manufacturing companies. Why? Because email fosters lucrative business connections with consistent and personali …