SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales
by Chris Peer on Fri, Mar 01, 2019 @ 09:30
Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities. Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weig …
How the Flywheel Approach & Digital Communications Can Improve Your Overall Customer Experience
by Chris Peer on Tue, Feb 26, 2019 @ 02:58
Customer experience can be defined as any interaction that your organization has with your customer. Thanks to industry disruptors like Amazon, what was once considered the best experience is now the expected experience. It’s not just from the likes of Amazon, but from every experienc …
Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing
by Chris Peer on Mon, Jan 28, 2019 @ 01:35
As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be espec …
5 Key Elements of a Successful B2B Website
by Chris Peer on Mon, Jan 14, 2019 @ 11:06
Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company …
How to Best Leverage LinkedIn for Your B2B Marketing Strategy
by Chris Peer on Thu, Nov 29, 2018 @ 11:25
With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can als …
7 Common Email Marketing Mistakes in the Professional Services Industry and How to Avoid Them
by Chris Peer on Fri, Oct 19, 2018 @ 08:45
Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.
Why B2B Companies Should Invest in Their Digital Assets Now
by Chris Peer on Thu, Sep 27, 2018 @ 02:14
Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees, and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.