5 Reasons You Need to Update Your Manufacturing Website
by Chris Peer on Wed, Aug 23, 2017 @ 03:55
Today’s manufacturing buyer is much more internet savvy than his or her predecessors, and, as a result, websites are becoming paramount to the decision-making process. Your website should be acting as a salesman for your business and a redesign of your website can result in a much nee …
Social Media for Your Manufacturing Business? Yes.
by Chris Peer on Thu, Aug 10, 2017 @ 10:12
Today, all you hear is about the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why ha …
Finding Your Differentiated Value Proposition and Why It Matters
by Chris Peer on Tue, Jul 11, 2017 @ 11:08
Cost, quality, customer service and timing: The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers …
The Best Digital Marketing Agencies in Cleveland, Ohio
by Chris Peer on Wed, Jul 05, 2017 @ 02:47
As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest c …
Why SEO Matters for Manufacturing Companies
by Chris Peer on Tue, May 09, 2017 @ 01:08
Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures yo …
3 Tips for Manufacturers Looking to Sell to the Millennial Buyer
by Chris Peer on Tue, Apr 25, 2017 @ 02:11
As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portio …
The Importance of Incorporating Digital Marketing into Your Business Strategy
by Chris Peer on Tue, Feb 21, 2017 @ 11:03
BeaconCFO Plus is a professional CFO service firm that has generated new clients through introductions by a variety of contacts in the personal and business networks of its CFOs. These contacts were established over time through the firm’s collective efforts in connecting through trad …