eCommerce: Avoid 3 Common Mistakes of The Startup eTailer
by Chris Peer on Fri, Jun 21, 2013 @ 05:42
As the Internet continues to morph at warp speed, more and more individuals and businesses are jumping at the opportunities that selling their products online offers. Today, launching an eCommerce website can be done with a very limited budget and in some cases just days. With quick-s …
5 Simple Tips to Increase Social Media Engagement on Facebook
by Chris Peer on Wed, Jun 19, 2013 @ 08:24
In my previous post, I broke down the Facebook EdgeRank algorithm – the formula Facebook uses to determine what populates your News Feed. To quickly recap, EdgeRank takes three factors into consideration: affinity score, edge weight, and time decay. Affinity score assesses how connect …
Runaway Shopping Carts: eCommerce Cart Abandonment Strategies
by Chris Peer on Mon, Jun 17, 2013 @ 08:30
eCommerce Cart Abandonment Strategies Your eCommerce Shopping Cart Abandonment Rate Is SO High, But What Are You Doing To Fix It? There is likely a sign in the parking lot outside your local grocery store that says that they are not responsible for damage done to your car by runaway s …
5 Reasons Why Some (Think) Content Marketing is World Class Crapola
by SyncShow on Tue, Jun 04, 2013 @ 11:17
Content Marketing Sucks It's hard work. It gives away your secret sauce. It is nothing more than marketers renaming "marketing." The cost per lead is higher. It requires organizations to focus on time-sucking relationships rather than one-and-done transactions. It quickens the speed o …
Speaking of Inbound Marketing and eCommerce (Press Release)
by SyncShow on Wed, May 29, 2013 @ 05:23
For Immediate Release May 29, 2013 Chris Peer, President, SyncShow Interactive, to speak on "Lead Generation Strategies for Tech Firms."
Best Practices for Handling Negativity in Social Media
by Chris Peer on Thu, May 23, 2013 @ 01:00
How do you handle Negativity in Social Media? Social media allows people to connect, interact and share online. It provides a great way to engage with a community of followers, customers and potential customers. A company’s social media presence contributes to how they are perceived i …
(PDF) Back to Basics: Facebook’s EdgeRank Algorithm for SEO
by Chris Peer on Mon, May 20, 2013 @ 01:30
Facebook is a relatively simple social media platform for personal and business use. Since most people have a personal profile, they know how to create a post, check their News Feed, or comment on a picture; however, this is not enough for effective business use. Facebook business pag …