Upgrade your eCommerce Conversion Strategies with A/B Testing
by Nikki Tofalo on Wed, Jul 17, 2013 @ 08:20
So you have an eCommerce site and things are running smoothly, but you are curious about making some changes to various elements throughout your site. The problem is you don’t want to make a permanent change that could adversely affect your bottom line. Enter A/B testing. What is A/B …
5 Quick Improvements To Create Web Development Fireworks
by Harold Knieriem on Tue, Jul 09, 2013 @ 09:00
I recently saw a list of a few simple mistakes that even the best website designers make that can greatly affect a visitor’s experience. This brought back the memory of some of the mistakes I have seen (and made myself) that affected a website’s performance. Here is my short list of w …
David vs Goliath: 5 Ways to Win Big With Small eCommerce
by SyncShow on Tue, Jul 02, 2013 @ 09:02
Not listed in Internet Retailers Top 500 Guide? Do you really want to be? Since we were little there has always been a predisposed nature to look up people we admire and try to emulate them. As kids we looked up to a parent, older brother, the cool kid in class, etc. We thought that t …
(Free PDF) 4 eCommerce Strategies Used in the Social Mediasphere
by Nikki Tofalo on Thu, Jun 27, 2013 @ 05:34
According to a projection from Forrester Research, eCommerce spending in the United States will reach approximately $262 billion this year, a 13.4% increase from 2012. This compelling number means that the eCommerce marketplace is becoming more competitive. Companies need to make sure …
How Geolocation Can Improve Your eCommerce Sales
by Nadine Nocero-Tye on Wed, Jun 26, 2013 @ 01:58
Geolocation has been around for 13 years; it's not a new technology, so if you're running an eCommerce business, why aren't you using it? To explain Geolocation simply, it's the technology that allows a website to 'see' where a visitor is located by their IP Address. That doesn't mean …
eCommerce: Avoid 3 Common Mistakes of The Startup eTailer
by Chris Peer on Fri, Jun 21, 2013 @ 05:42
As the Internet continues to morph at warp speed, more and more individuals and businesses are jumping at the opportunities that selling their products online offers. Today, launching an eCommerce website can be done with a very limited budget and in some cases just days. With quick-s …
5 Simple Tips to Increase Social Media Engagement on Facebook
by Nikki Tofalo on Wed, Jun 19, 2013 @ 08:24
In my previous post, I broke down the Facebook EdgeRank algorithm – the formula Facebook uses to determine what populates your News Feed. To quickly recap, EdgeRank takes three factors into consideration: affinity score, edge weight, and time decay. Affinity score assesses how connect …