Using Paid Media to Drive Lead Generation
by Bri Curran & John Daters on Thu, Oct 15, 2020 @ 10:30
Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing …
How to Use the StoryBrand Framework to Grow Your Business
by Greg Lukach & John Julien on Mon, Oct 05, 2020 @ 10:30
Marketers can't seem to stop talking about the power of storytelling. More than ever, it's becoming a driving force in content marketing strategies that help grow businesses.
How to Automate Your Account-Based Marketing Strategy
by Nadine Nocero-Tye & Paul Barney on Thu, Sep 24, 2020 @ 10:30
Before we move into the details of automating account-based marketing (ABM) for sales and marketing support, it’s first important to understand what it is and how it works. From there, we’ll get into the details on what may or may not make it a good fit for your business. After all, t …
Estimating Your Digital Marketing ROI & Validating Your Budgets
by Nadine Nocero-Tye & Paul Barney on Mon, Aug 31, 2020 @ 10:00
Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.
The Positive Impact Digital Marketing Can Have on Your Top-Line Growth
by Jasz Rae Joseph on Tue, Aug 25, 2020 @ 10:30
More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shift …
What Key Performance Indicators You Should Be Tracking
by John Daters on Thu, Aug 20, 2020 @ 10:15
Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we …
The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B
by Kasey Doyle on Fri, Jul 31, 2020 @ 10:20
Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditio …