Connecting with Confidence: Tips for Industrial Marketers on LinkedIn – Part One
by Chris Peer on Mon, Nov 13, 2023 @ 09:00
Believe it or not, LinkedIn turned twenty years old in May 2023. While Meta, X, and TikTok may receive daily media and consumer attention, LinkedIn has quietly become one of the oldest and most used social media platforms on the planet. There are over 900 million users worldwide. In f …
Manufacturing Sales: Then and Now
by Chris Peer on Mon, Nov 06, 2023 @ 11:59
The manufacturing industry in the United States has undergone tremendous change in the last few decades. While automation has been around since the 1950s, it has gained momentum over the past decade, fueled by innovations in robotics and technology. While some experts are concerned ab …
Boosting Your HubSpot ROI: How Team Training Drives Success
by Chris Peer on Mon, Oct 09, 2023 @ 03:49
It's stating the obvious to say that business leaders must understand that success depends on whether digital marketing strategies drive sales. Digital marketing leverages online channels and tactics to find and engage with potential customers, ultimately leading them through the sale …
The Strategic Compass of a Well-Crafted Marketing Strategy
by Chris Peer on Thu, Sep 28, 2023 @ 12:56
Here's a hot take: a well-crafted marketing strategy is not a luxury – it's a necessity. This holds especially true in B2B industries where the complexities of targeting businesses as customers require a strategic approach that goes beyond consumer-oriented marketing tactics. Whether …
Sales and Marketing ROI, Challenges and Solutions
by Chris Chin on Mon, Sep 25, 2023 @ 08:46
Common challenges and solutions for Measuring Sales and Marketing ROI for Manufacturers In today's digital age, data is the driving force behind business decisions. The power of data-driven insights cannot be overemphasized, especially for industrial firms like manufacturing, transpor …
Crafting Impactful B2B Narratives: A Guide to Showing Value Through Case Studies
by Chris Peer on Tue, Sep 19, 2023 @ 11:36
Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wante …
Doing SEO the Right Way, Regardless of Google’s Algorithm Antics
by Chris Peer on Tue, Sep 05, 2023 @ 08:00
Welcome to the SEO arena, where algorithms are the new gladiators and search rankings are the ultimate battlefield. It’s been six months since Google sent in a new competitor in the form of their latest Google core update, and for some poor souls, they didn’t make it out of the arena. …