Last week, my co-worker Nikki Tofalo and I had the opportunity to attend HubSpot’s annual conference in Boston. While we both sat in on a variety of sessions about different topics, there were some ideas that stuck with me as I left the room. If you didn’t get to attend Inbound 2014, here is a peek into what I learned and hope to implement as a result of the conference (you can also check out our Facebook album with pictures from the week). If you did attend the conference, I’d love to hear what your favorite sessions were and what stuck with you in the comments below.
Great ideas exist between the obvious and the absurd.
Jason Keath from Social Fresh spoke about the brainstorming process. If you’ve ever sat in a brainstorming session, you’ll know that obvious and absurd ideas are sometimes all that come to mind. Jason mentions that these are the ideas that are the most important to share, because the best ideas are ones that come in between these. So, although you may feel embarrassed for sharing something that may seem trivial, it can in fact be the groundwork necessary for the next great idea.