Staying Top of Mind After the Close: Marketing and Customer Value
by Chris Peer on Wed, Aug 07, 2019 @ 04:23
You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.
B2B Web Design 101: Usability Best Practices
by Chris Peer on Wed, Jul 10, 2019 @ 01:55
UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy o …
Driving Growth Through Inbound Marketing
by Chris Peer on Tue, Jul 02, 2019 @ 12:48
Our Client Conveyer & Caster – Equipment for Industry is a third-generation, family-owned, solution-driven material handling distributor based in Northeast Ohio. Founded in 1961, they have a clear and simple mission—providing storage and handling solutions that improve material fl …
The 5 Lead Generation Marketing Solutions Every Business Needs
by Chris Peer on Thu, May 09, 2019 @ 01:23
Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be …
Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing
by Chris Peer on Mon, Jan 28, 2019 @ 01:35
As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be espec …
7 Common Email Marketing Mistakes in the Professional Services Industry and How to Avoid Them
by Chris Peer on Fri, Oct 19, 2018 @ 08:45
Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.
5 Lead-Generating Marketing Solutions Every Manufacturer Needs
by SyncShow on Tue, Oct 17, 2017 @ 10:05
Marketing budgets are always a sensitive topic—particularly for manufacturers who depend on a pipeline of projects that can ebb and flow throughout the seasons. During revenue downturns, it seems as though marketing is always the first budget to be cut when in reality it should be the …