You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?
by Greg Lukach on Tue, Mar 10, 2020 @ 10:00
You followed social media best practices to increase site traffic, but your site conversions are still low. What gives? B2B usability design (or B2B UX) may be the issue. As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure thei …
3 Crucial Elements of Inbound Marketing
by Chris Peer on Thu, Oct 10, 2019 @ 09:30
Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’ …
How to Take Charge of Your Lead Generation & Conversion
by Chris Peer on Thu, Sep 12, 2019 @ 11:58
If you are in sales or business development, you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time-consuming an …
3 Benefits of a Marketing Automation System and What It Means to You
by Chris Peer on Thu, Aug 29, 2019 @ 10:10
Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to co …
Why Is Business Growth Important?
by Chris Peer on Wed, Aug 21, 2019 @ 01:10
A business that isn’t growing is dying. The mindset, “if it isn’t broke, don’t fix it,” leads companies to feel comfortable at the current revenue they are doing. What these businesses don’t account for is that this year’s success may not be there next year. The list of important reas …
Staying Top of Mind After the Close: Marketing and Customer Value
by Chris Peer on Wed, Aug 07, 2019 @ 04:23
You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.
B2B Web Design 101: Usability Best Practices
by Chris Peer on Wed, Jul 10, 2019 @ 01:55
UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy o …