Design Your Way to More Effective Marketing With Psychology
by Allie Gottlieb on Tue, Aug 04, 2015 @ 02:00
Design and science. In many schools of thought, these are competing ideas: One subjective, the other objective. But when it comes to optimizing your marketing efforts, design can be a science in its own right. Here, we’ll discuss how you can leverage key psychological concepts in mark …
Trade Show Marketing for Manufacturers
by Lauren Bolmeyer on Tue, Jul 07, 2015 @ 10:46
When it comes to trade shows for most manufacturers, we’ve more than likely all been there…the annual show is coming up, it's time to scramble to get your booth ready to head to a show that you aren’t quite convinced has any actual ROI for your company. If this sounds too familiar, yo …
Manufacturing Content Marketing 101: Quality Over Quantity
by Nadine Nocero-Tye on Thu, Jun 25, 2015 @ 01:09
Digital marketers, and manufacturers who are already using content marketing in their digital marketing strategy, already know that 93% of B2B buyers are using online search to source products and services (via Marketo). What does this mean to you, as the VP of Sales for a manufacturi …
How Manufacturers Can Use Gripping Visuals for Marketing Success
by Allie Gottlieb on Tue, Jun 16, 2015 @ 10:30
Design should be functional, purposeful, and powerful. It’s everywhere and when leveraged appropriately, can help increase brand visibility and provoke action. From simple Call-to-Actions to powerful email templates, strong design can elevate any manufacturer’s marketing campaigns. He …
How Manufacturers Leverage Behaviors of Modern Industrial Buyers
by Rob Zito on Thu, Jun 11, 2015 @ 10:00
Industrial buyers are now making educated decisions faster than ever with the help of the internet. Yes, the internet can be utilized for more than fantasy football and cat videos. The power of the internet has enabled buyers and engineers to cross reference a number products nationwi …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …
A Conversation In Manufacturing: Part 1
by Chris Peer on Tue, Apr 21, 2015 @ 10:30
Last week I was talking with the Vice President of Sales at a manufacturing company about his challenges in geographic expansion and new business revenue growth. It was a conversation I am deeply familiar with as I talk to dozens if not hundreds of manufacturing leaders each year. Man …