Consider Your Buyer's Journey When Educating Prospects Online
by Chris Peer on Tue, Nov 01, 2016 @ 07:27
Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a sale …
Manufacturing Firms Need to Fuse Digital & Traditional Marketing
by Chris Peer on Thu, Oct 06, 2016 @ 07:17
The word integration is frequently used in the industrial world. However, integration regarding digital and traditional marketing strategies is often overlooked. A common worry voiced by those in the industrial space references how “adopting a digital marketing strategy will require t …
Content Is King. . . And So Is LeBron James
by Chris Peer on Thu, Jul 14, 2016 @ 10:23
Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King …
Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …
How to Leverage Customer Service to Increase Your Sales
by SyncShow on Tue, Feb 16, 2016 @ 09:03
Every manufacturer, needless to say, wants to sell as many products as possible. In order to do so, they must first meet the basic criterion – creating great products. In the past, companies that produced quality goods could earn a profit. Nowadays, manufacturers must find other ways …
5 Inbound Marketing Blogs You Should Read
by Chris Peer on Thu, Aug 27, 2015 @ 11:55
The Internet is full of information about content marketing, inbound marketing and lead generation. After all, the definition of content marketing is publishing relevant content that will attract your target audience. It’s no wonder there is a plethora of information out there about i …
6 Best Practices for a Perfect Newsletter
by Chris Peer on Tue, Aug 25, 2015 @ 09:31
Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others …