8 Ways Transportation Companies Can Improve Customer Experience
by Allison Thompson on Wed, Jun 17, 2020 @ 09:29
Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand diffe …
How Lead Nurturing Can Reignite Your Sales Pipeline
by Nadine Nocero-Tye on Tue, Jan 28, 2020 @ 11:30
Oftentimes, the biggest concern I hear from prospects who work in marketing and sales is around filling their pipeline with qualified leads. Generating a new list of qualified leads for marketing to handoff successfully to sales is one of the most heroic and successful feelings that a …
When Should Marketing Hand Leads Off to Sales?
by Carol Yachanin on Thu, Jan 23, 2020 @ 09:00
You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content th …
HubSpot Lead Nurturing Tactics to Get More Sales Opportunities
by Erica Eyerman on Thu, Jan 16, 2020 @ 09:30
Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content. There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when …
5 Lead Nurturing Tactics That Work
by Paul Barney on Tue, Jan 07, 2020 @ 09:15
Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts? This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t: Built enough trust Effectively told the orga …
Personalization: The Essential Piece to Your Lead Nurturing Strategy
by Allison Thompson on Thu, Jan 02, 2020 @ 01:15
In today’s digital world, personalization has become a priority for nearly all businesses. People now expect a level of relevance that goes beyond just general interests when they interact with a brand.
Understanding the Value of Lead Nurturing
by Greg Lukach on Fri, Dec 13, 2019 @ 09:01
As humans, we're hardwired to demand storytelling. Traditional stories involve relatable characters achieving some degree of success or closure. We enjoy these stories because we can empathize with the plight of each main character and want them to be successful.