Why Is Business Growth Important?
by Kyle Bakos on Wed, Aug 21, 2019 @ 01:10
A business that isn’t growing is dying. The mindset, “if it isn’t broke, don’t fix it,” leads companies to feel comfortable at the current revenue they are doing. What these businesses don’t account for is that this year’s success may not be there next year. The list of important reas …
How Much Should Manufacturers Spend on Marketing?
by Chris Peer on Fri, Nov 17, 2017 @ 11:55
As the owner of a marketing firm that specializes in growing manufacturing companies, I often get asked, “How much should my manufacturing firm spend on marketing?” My typical response is, “Well, it depends.” As you can imagine, this isn’t the answer most people are looking for. The c …
Are You Using Clean Data to Drive Business Decisions?
by Alan Suchan on Thu, Aug 04, 2016 @ 04:04
You’ve installed Google Analytics on your website and have begun gathering data on how people are interacting with and using your website. That’s a great first step, but there’s some additional setup work that should be done to ensure you are using clean data, as there are a few thing …
Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …
Industrial Marketing Goals [Infographic]
by Ashley Wilkinson on Thu, Feb 18, 2016 @ 08:26
Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually nee …
Part 1: Aligning Your Sales & Marketing Teams
by Chris Peer on Thu, Feb 11, 2016 @ 08:00
In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Mar …
Tips for Understanding Your Website Analytics
by Alan Suchan on Thu, Jul 16, 2015 @ 10:37
Analytics is a term that’s being brought up more and more. Analytics can tell which player has the best batting average against right-handed pitchers with runners in scoring position when the temperature is above 85 degrees, or how people are using and interacting with your website. G …