Reengage Your Target Audience with a Retargeting Campaign
by Chris Peer on Mon, Mar 30, 2020 @ 10:30
You created relevant content, improved the user experience, your website traffic is up and conversion rates have increased. You're done, right? Mission accomplished? Not quite. Even though some success has been achieved, new opportunities that will allow you to make even more signific …
Improve Your Sales and Marketing Teams by Following the Navy SEAL Roadmap
by Chris Peer on Thu, Mar 26, 2020 @ 10:57
Today, I spoke with Ron Gasper, retired Navy SEAL and member of the prestigious Naval Special Warfare Development Group (DEVGRU). In our discussion, Ron shared one of the rarely talked about but highly effective practices that help to keep the SEAL teams at the top of their game: Afte …
6 Reasons Why Social Media Works for B2B Marketing
by Chris Peer on Tue, Mar 24, 2020 @ 09:00
In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.
A Deep Dive into Digital Marketing Analytics
by Chris Peer on Wed, Mar 18, 2020 @ 09:00
Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most …
8 Tips for Creating an Iconic Social Media Marketing Strategy
by Chris Peer on Thu, Mar 12, 2020 @ 10:00
What’s a Social Media Marketing Strategy? A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals. Creatin …
4 Fail-Proof B2B Social Media Strategies
by Chris Peer on Thu, Mar 05, 2020 @ 10:45
Nowadays, most businesses are aware that social media needs to be a piece of their overall digital marketing efforts to stay relevant and to attract talent. However, there is still plenty of hesitation around committing dollars to social media tactics.
You Have Personas—Now What?
by Chris Peer on Mon, Mar 02, 2020 @ 10:00
Buyer personas are an indispensable tool used to help internalize a company’s ideal customer. They allow us to connect with our audience on a human level and make strategic decisions with confidence. They’re created through extensive research and critical conversations, oftentimes goi …