3 Brands That Are Setting the Bar for Customer Experience Strategy
by Chris Peer on Thu, Dec 05, 2019 @ 11:15
In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing. Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized inte …
Boost Brand Awareness Through Social Media
by Chris Peer on Fri, Nov 29, 2019 @ 09:17
An estimated 37% of marketers say that brand awareness is their main priority this year, but many don’t know where to start. Brand awareness isn’t like your traditional measurable metrics. In fact, it may seem like a vague concept that can be complicated to track—and you aren’t wrong. …
The Importance of a Differentiated Value Proposition
by Chris Peer on Tue, Nov 26, 2019 @ 09:45
Whether you are buying services or products, you have hundreds of choices with whom you can do business with—and all of them are a click away on Google. As sellers struggle to pocket the dollars in their bank account, they will invest in gobs of money in sales and marketing, yet compl …
The Importance of Online Branding: Why It Matters
by Chris Peer on Thu, Nov 21, 2019 @ 10:49
Your online brand is as important to your business success as your website itself. In fact, a website that looks good but doesn’t have a strong brand may prove to be a detriment to your business, both online and offline.
5 Simple Digital Marketing Tactics to Increase Brand Awareness
by Chris Peer on Tue, Nov 19, 2019 @ 09:00
Building brand awareness is one of the most important aspects of digital marketing—helping with recognition and lead generation. Today, digital marketing makes it easier than ever to stay true to your brand by creating cohesiveness across your website and social media channels. Increa …
Top Marketing Trends Driving Customer Experience in 2020
by Chris Peer on Fri, Nov 15, 2019 @ 03:01
Interested in finding out how to distance yourself from your competitors? Studies show that companies who prioritize customer experience are outperforming the competition. A recent study by Gartner reveals that over 80% of organizations expect to compete mainly based on customer exper …
3 Inbound Marketing Tips to Increase Brand Awareness
by Chris Peer on Fri, Nov 08, 2019 @ 11:00
For any business to grow and thrive, there has to be a constant stream of potential customers gaining regular and frequent exposure to the business. It doesn’t matter how amazing your product or service is, if no one knows who you are, what you do and why you do it better than the com …