How Lead Nurturing Can Reignite Your Sales Pipeline
by Chris Peer on Tue, Jan 28, 2020 @ 11:30
Oftentimes, the biggest concern I hear from prospects who work in marketing and sales is around filling their pipeline with qualified leads. Generating a new list of qualified leads for marketing to handoff successfully to sales is one of the most heroic and successful feelings that a …
When Should Marketing Hand Leads Off to Sales?
by Chris Peer on Thu, Jan 23, 2020 @ 09:00
You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content th …
HubSpot Lead Nurturing Tactics to Get More Sales Opportunities
by Chris Peer on Thu, Jan 16, 2020 @ 09:30
Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content. There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when …
3 B2B Investments Companies Should Make in 2020
by Chris Peer on Thu, Jan 09, 2020 @ 09:00
Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.
Personalization: The Essential Piece to Your Lead Nurturing Strategy
by Chris Peer on Thu, Jan 02, 2020 @ 01:15
In today’s digital world, personalization has become a priority for nearly all businesses. People now expect a level of relevance that goes beyond just general interests when they interact with a brand.
Improve Your Digital Customer Experience Strategy With Social Media
by Chris Peer on Thu, Dec 19, 2019 @ 10:30
Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.
Building Brand Loyalty Through Customer Experience Management
by Chris Peer on Tue, Dec 10, 2019 @ 09:09
Word of mouth is an incredibly powerful tool when it comes to growing your customer base. In fact, Convince & Convert Consulting found that 83% of Americans are more likely to purchase a product or service from a company if they’ve received a recommendation from a friend or family …