Communication is the Cornerstone of B2B Sales and Marketing Alignment
by Chris Peer on Fri, Feb 28, 2020 @ 10:03
What B2B Marketers Can Learn from Cool Hand Luke “What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot.
5 Things to Know When Aligning Your Sales and Marketing Strategies
by Chris Peer on Thu, Feb 06, 2020 @ 09:15
Many executives and decision-makers look at marketing as an expense rather than an investment. Now’s the time to put this assumption to bed. Unfortunately, many opt to cut their marketing budgets before realizing that marketing and sales go hand in hand.
How Lead Nurturing Can Reignite Your Sales Pipeline
by Chris Peer on Tue, Jan 28, 2020 @ 11:30
Oftentimes, the biggest concern I hear from prospects who work in marketing and sales is around filling their pipeline with qualified leads. Generating a new list of qualified leads for marketing to handoff successfully to sales is one of the most heroic and successful feelings that a …
When Should Marketing Hand Leads Off to Sales?
by Chris Peer on Thu, Jan 23, 2020 @ 09:00
You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content th …
HubSpot Lead Nurturing Tactics to Get More Sales Opportunities
by Chris Peer on Thu, Jan 16, 2020 @ 09:30
Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content. There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when …
3 B2B Investments Companies Should Make in 2020
by Chris Peer on Thu, Jan 09, 2020 @ 09:00
Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.
Personalization: The Essential Piece to Your Lead Nurturing Strategy
by Chris Peer on Thu, Jan 02, 2020 @ 01:15
In today’s digital world, personalization has become a priority for nearly all businesses. People now expect a level of relevance that goes beyond just general interests when they interact with a brand.