AAF-Cleveland Professional Development: “Bloggers & Brands” Recap
by Chris Peer on Thu, Jan 21, 2016 @ 07:30
Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strat …
4 Social Media Tools Worth Checking Out
by Chris Peer on Wed, Jan 20, 2016 @ 09:45
Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understa …
Programming Email Templates for Drip Campaign Marketing
by Chris Peer on Thu, Jan 14, 2016 @ 05:14
Designing and developing custom email templates is not a simple task. The frustration of spending countless hours coding a file that perfectly matches a design template, only to see it break inexplicably in Gmail or Outlook can crush even the most seasoned of developers.
We Manufacture CLE: Atlantic Water Gardens
by Chris Peer on Tue, Jan 12, 2016 @ 07:30
Atlantic Water Gardens Manufactures Premier Water Feature Products in Northeast Ohio The next featured manufacturing company in the We Manufacture CLE series is headquartered in Mantua, Ohio and exports across North America. Atlantic Water Gardens manufactures unique water features th …
5 Sure-Fire Ways to De-Rail Your Website Project
by Chris Peer on Fri, Jan 08, 2016 @ 08:59
Thinking about a new company website project and have high expectations for how quickly it’s going to get launched? There are many factors that play into how quickly your site will go from idea to live, but a solid process to get you from point A to point B surely helps. To make sure …
5 Website Usability Basic Tips for Manufacturers
by Chris Peer on Mon, Dec 28, 2015 @ 10:40
A Simple Website Experience for Your Prospects Optimized website usability should lead to a positive user experience as these are two of the most important components of any website. In order for any manufacturing company to increase lead generation, sales pipeline, ROI, and overall c …
Manufacturers: Staying on Top of Your Email Marketing Automation
by Chris Peer on Tue, Dec 15, 2015 @ 02:10
We often hear our clients say that in order to get customers, they have to be in the right place at the right time as their prospects aren’t always looking for their product or service. Since we aren’t mind readers, how can we possibly know when prospects are looking to buy without th …