We Manufacture CLE: WARDJet Solutions
by Chris Peer on Tue, Feb 09, 2016 @ 09:00
WARDJet Inc. is an Innovative & Creative Manufacturer in Northeast Ohio The next featured company in the We Manufacture CLE series, WARDJet Inc., is headquartered in Tallmadge, Ohio. This manufacturer recently celebrated their 20th anniversary and stands out in our region as a loc …
[Infographic] Make The Most of Your Day: Early Bird or Night Owl
by Chris Peer on Thu, Feb 04, 2016 @ 07:30
When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wire …
Why You Should Stop Writing Self-Serving B2B Content
by Chris Peer on Tue, Feb 02, 2016 @ 08:58
Typically when we consume information on the Internet, we are engaging with content that doesn’t necessarily meet our needs as consumers. We want content that helps us make the best decisions, not something that predominantly talks about the company we are seeking help from. This prob …
4 Simple Reasons Why Template Websites Lead to Company Growth
by Chris Peer on Thu, Jan 28, 2016 @ 10:17
The age of template websites is upon us. I’m not talking about Wix or SquareSpace or your other run of the mill starter website builders, which are designed to launch your sister’s kitten mittens boutique. I’m referring to template website platforms that are built with lead generation …
The Evolution of Link Building
by Chris Peer on Tue, Jan 26, 2016 @ 09:06
Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtainin …
AAF-Cleveland Professional Development: “Bloggers & Brands” Recap
by Chris Peer on Thu, Jan 21, 2016 @ 07:30
Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strat …
4 Social Media Tools Worth Checking Out
by Chris Peer on Wed, Jan 20, 2016 @ 09:45
Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understa …