3 Content Promotion Tips for Manufacturers
by Chris Peer on Thu, Sep 24, 2015 @ 06:00
The amount of information on the Internet grows larger each day as more and more manufacturing firms implement content marketing strategies. By 2020, it is expected that the amount of information on the web will grow by 500% (The Content Code) - meaning that a lot of content will go u …
4 Content Ideas for Manufacturers
by Chris Peer on Thu, Sep 10, 2015 @ 01:58
Content Marketing World - billed as the largest gathering of content marketers - is happening right now in Cleveland. One thing attendees have heard over and over is how “Content is King.” When it comes to SEO for manufacturers, I couldn’t agree more. After all, how can you expect you …
6 Best Practices for a Perfect Newsletter
by Chris Peer on Tue, Aug 25, 2015 @ 09:31
Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others …
How to Create A Perfect Landing Page
by Chris Peer on Thu, Aug 13, 2015 @ 04:01
Landing pages are one of the most important aspects of lead generation, however most companies don’t use them to their full potential -- or at all. It’s common to give more attention to the company website. A landing page is critical for your website because it allows for a targeted p …
Design Your Way to More Effective Marketing With Psychology
by Chris Peer on Tue, Aug 04, 2015 @ 02:00
Design and science. In many schools of thought, these are competing ideas: One subjective, the other objective. But when it comes to optimizing your marketing efforts, design can be a science in its own right. Here, we’ll discuss how you can leverage key psychological concepts in mark …
3 Ways Manufacturers Use Classic Marketing As Digital Marketing
by Chris Peer on Thu, Jul 30, 2015 @ 10:30
When it comes to manufacturing, traditional marketing methods are still very much the norm. Whether it is sending out direct mail of some kind or going to a trade show, manufacturing businesses are typically stuck in ‘old school marketing’ habits. That’s okay - we know that if you sto …
Value Proposition: Your Number One Asset for Manufacturing Growth
by Chris Peer on Tue, Jul 28, 2015 @ 09:24
As an OEM or contract manufacturer, your buyers are demanding high quality, low price, as well as timely delivery. How many times have you garnered new business from a competitor because they couldn’t deliver on one or more of these important pillars? Worse yet, how many times have yo …