B2B Digital Marketing Trends for 2025
by Chris Peer on Tue, Apr 05, 2016 @ 01:10
Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a …
Why Meta Keyword Tags Don’t Matter
by Chris Peer on Thu, Mar 31, 2016 @ 10:23
As a digital marketer, I’m regularly pushing the mantra that new content, whether on your blog or your website, helps assist with boosted search rankings when done properly. Our team works to create content strategies for clients that build their SEO (search engine optimization) effor …
SyncShow Named HubSpot Platinum Certified Agency Partner
by Chris Peer on Thu, Mar 24, 2016 @ 11:40
SyncShow is excited to announce that we have achieved the Platinum tier of HubSpot’s Partner Program. This distinction places SyncShow in the top 2% of over 2,900 HubSpot Agency Partners. The HubSpot Partner Program acknowledges Agency Partners who have not only brought the inbound ma …
We Manufacture CLE: National Office
by Chris Peer on Tue, Mar 08, 2016 @ 06:30
National Office is an Office Furniture Manufacturer in Northeast Ohio The next featured company in the We Manufacture CLE series, National Office, is located on Brookpark Road in Cleveland.
Leveraging Employee Advocacy to Build Brand Awareness
by Chris Peer on Thu, Mar 03, 2016 @ 10:27
As the Internet becomes more saturated with content, it’s important that companies begin to think of alternative ways to get their messages in front of their target audience. All too often do we see companies fall into a content creation rut - creating great content that doesn’t deliv …
6 Reasons Why Manufacturing is Cool
by Chris Peer on Tue, Mar 01, 2016 @ 05:55
Before I started working for a marketing agency that partners with manufacturers, I knew manufacturing was important, but I didn’t know the many reasons behind that importance. Everything we use has to come from somewhere, but I never took the time to think about the manufacturing pro …
Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …