SyncShow Named HubSpot Platinum Certified Agency Partner
by Chris Peer on Thu, Mar 24, 2016 @ 11:40
SyncShow is excited to announce that we have achieved the Platinum tier of HubSpot’s Partner Program. This distinction places SyncShow in the top 2% of over 2,900 HubSpot Agency Partners. The HubSpot Partner Program acknowledges Agency Partners who have not only brought the inbound ma …
We Manufacture CLE: National Office
by Chris Peer on Tue, Mar 08, 2016 @ 06:30
National Office is an Office Furniture Manufacturer in Northeast Ohio The next featured company in the We Manufacture CLE series, National Office, is located on Brookpark Road in Cleveland.
Leveraging Employee Advocacy to Build Brand Awareness
by Chris Peer on Thu, Mar 03, 2016 @ 10:27
As the Internet becomes more saturated with content, it’s important that companies begin to think of alternative ways to get their messages in front of their target audience. All too often do we see companies fall into a content creation rut - creating great content that doesn’t deliv …
6 Reasons Why Manufacturing is Cool
by Chris Peer on Tue, Mar 01, 2016 @ 05:55
Before I started working for a marketing agency that partners with manufacturers, I knew manufacturing was important, but I didn’t know the many reasons behind that importance. Everything we use has to come from somewhere, but I never took the time to think about the manufacturing pro …
Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …
Industrial Marketing Goals [Infographic]
by Chris Peer on Thu, Feb 18, 2016 @ 08:26
Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually nee …
Part 1: Aligning Your Sales & Marketing Teams
by Chris Peer on Thu, Feb 11, 2016 @ 08:00
In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Mar …