Part 2: A Multi-Channel Communication Plan
by Chris Peer on Tue, Feb 23, 2016 @ 01:45
People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in orde …
Industrial Marketing Goals [Infographic]
by Chris Peer on Thu, Feb 18, 2016 @ 08:26
Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually nee …
Part 1: Aligning Your Sales & Marketing Teams
by Chris Peer on Thu, Feb 11, 2016 @ 08:00
In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Mar …
We Manufacture CLE: WARDJet Solutions
by Chris Peer on Tue, Feb 09, 2016 @ 09:00
WARDJet Inc. is an Innovative & Creative Manufacturer in Northeast Ohio The next featured company in the We Manufacture CLE series, WARDJet Inc., is headquartered in Tallmadge, Ohio. This manufacturer recently celebrated their 20th anniversary and stands out in our region as a loc …
Why You Should Stop Writing Self-Serving B2B Content
by Chris Peer on Tue, Feb 02, 2016 @ 08:58
Typically when we consume information on the Internet, we are engaging with content that doesn’t necessarily meet our needs as consumers. We want content that helps us make the best decisions, not something that predominantly talks about the company we are seeking help from. This prob …
4 Simple Reasons Why Template Websites Lead to Company Growth
by Chris Peer on Thu, Jan 28, 2016 @ 10:17
The age of template websites is upon us. I’m not talking about Wix or SquareSpace or your other run of the mill starter website builders, which are designed to launch your sister’s kitten mittens boutique. I’m referring to template website platforms that are built with lead generation …
The Evolution of Link Building
by Chris Peer on Tue, Jan 26, 2016 @ 09:06
Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtainin …