Why Your Own eCommerce Website is Better Than Selling on Etsy
by Chris Peer on Tue, Mar 11, 2014 @ 11:40
4 Reasons Why Your Own eCommerce Website is Better Than Selling on Etsy Selling on Etsy seems to be all the rage now, but is it really the right choice for your business? While a great platform for some, here are four reasons why eCommerce development is better than selling on Etsy fo …
How to Measure the Profitability of Google AdWords
by Chris Peer on Thu, Mar 06, 2014 @ 11:26
If you are using Google AdWords as part of your lead generation efforts, it’s important to figure out what is working and how much each of these leads are costing you. Figuring out the return on investment (ROI) of your AdWords campaign can be tricky. Some business owners and marketin …
eCommerce Sales: It’s Not About Your Traffic
by Chris Peer on Wed, Mar 05, 2014 @ 08:59
Need more traffic to your eCommerce website? Sure you do. Everyone could use more traffic, but improving your visitor-to-sale conversion rate may be the most profitable tactic an eCommerce retailer can make. Let’s say you have a brick-and-mortar storefront. Would you invest thousands …
Inbound Marketing: Assisted Cold Calls Vs. Old School Cold Calls
by Chris Peer on Thu, Feb 27, 2014 @ 12:50
For all of you diehard Inbound Marketing purists, you may find issue with this article. I am going against the purist grain of my industry’s mantra that “All outbound marketing and sales efforts are dead and a waste of time.” Yes, I am supporting cold calling. Why? Because I believe c …
Are you a Disruptor in your Manufacturing Industry?
by Chris Peer on Tue, Feb 25, 2014 @ 06:25
During the 20th century, the manufacturing industry became the catalyst for the American economy. Manufacturing was instrumental in the creation of the middle class and eventually catapulted into a global economic superpower. The role of manufacturing in the U.S. economy began a susta …
5 Common Pitfalls of eCommerce Conversion Strategies
by Chris Peer on Thu, Feb 20, 2014 @ 02:28
Once you have qualified traffic to your site, you need to start focusing on converting those shoppers into buyers. There are many reasons why a shopper leaves your website without converting. In this case, the term “converting” could mean making a purchase or filling out a contact for …
The Secret to Lead Generation for Manufacturers
by Chris Peer on Tue, Feb 18, 2014 @ 08:54
Search engine optimization (SEO) has long been important for getting high rankings in search engines to drive traffic to your website. The truth, however, is that it's no longer as important as it used to be. Today, SEO is more about playing the digital marketing game and being recogn …