Content Creation Tips: How to Write for the Web
by Chris Peer on Thu, Jun 26, 2014 @ 08:00
One of the most challenging aspects of building and maintaining a website is creating compelling web content that not only satisfies your visitors’ needs but also helps drive leads and sales. One common misconception is that once your website is launched, your content writing comes to …
When Sales Leads are Not Enough: A Digital Marketing Story
by Chris Peer on Thu, Jun 19, 2014 @ 07:30
When Sales Leads Don’t Turn Into Sales This is a story about Jim, president of a manufacturing company. He has a strong business with annual revenues at about $30 million. Marketing his company and products has never been top of mind for Jim. He had a small brochure style website for …
How Multiple Blog Voices Breeds Readership Success
by Chris Peer on Thu, Jun 12, 2014 @ 08:30
Working as an Account Manager, I have the ability to track and observe trends across industries and services when it comes to Inbound Marketing and blogging. One trend that consistently holds true for blogging success is blogs that feature multiple authors within one company. I work w …
Lead Scoring: Journey from Marketing Qualified to Sales Qualified
by Chris Peer on Thu, Jun 05, 2014 @ 08:30
Recently, my coworker Nadine and I implemented a lead scoring program for one of our clients. In this post, I share key considerations for getting started with a lead scoring campaign, how we determined our scoring system, and an inside look at how we assigned point values to our lead …
How to Get Started with Email Marketing
by Chris Peer on Thu, May 29, 2014 @ 08:00
Getting started with email marketing is easier than many people believe, and it is a critical component of making your business work more effectively. If you've never used email marketing before, you may be thinking a million things - what platform should I use? How do I draw people i …
Lead Generation and Conversion vs. Old School Cold Calling
by Chris Peer on Thu, May 22, 2014 @ 04:51
Over the past few years, the power of the Internet and online lead generation have really come into their own. With the ability to generate leads from anywhere in the world, you can market what you offer to a massive geographic region and to more people than have ever been available b …
How to Determine a Brand Awareness Budget
by Chris Peer on Thu, May 15, 2014 @ 09:37
There are a number of cheap and free marketing and branding tools that you will find online, but you aren't going to succeed by using only those items. Not only that, but what does "cheap" even mean to you? If you're creating your brand awareness strategy, you have to include a budget …