Integrating CRM & Marketing Automation for More & Better Leads
by Chris Peer on Thu, Mar 20, 2014 @ 09:49
Today, Syncshow is featuring a second guest post in a series on CRM from one of our partners, InfoGrow. Bob Sullivan offers great insight on how having a CRM system will make your team more effective and more profitable. As a company that runs results-focused lead generation campaigns …
TEDxCLE 2014 - Passionate Forces & a 2 Ticket Giveaway!
by Chris Peer on Tue, Mar 18, 2014 @ 03:19
The ever inspirational and exciting TEDxCLE is back, this year with a theme to promote talent, here and abroad. At SyncShow Interactive, the mission of TEDx resonates with how we see ourselves as team members - it’s why we make it a point to attend each year and why, for the 2nd year …
3 Elements of Inbound Marketing
by Chris Peer on Thu, Mar 13, 2014 @ 05:01
Getting visitors to your company website is relatively easy; converting them into qualified leads is another story. The overall purpose of your website should be to create qualified leads. This is the key to Inbound Marketing. Most people will not freely give up their contact informat …
Why Your Own eCommerce Website is Better Than Selling on Etsy
by Chris Peer on Tue, Mar 11, 2014 @ 11:40
4 Reasons Why Your Own eCommerce Website is Better Than Selling on Etsy Selling on Etsy seems to be all the rage now, but is it really the right choice for your business? While a great platform for some, here are four reasons why eCommerce development is better than selling on Etsy fo …
How to Measure the Profitability of Google AdWords
by Chris Peer on Thu, Mar 06, 2014 @ 11:26
If you are using Google AdWords as part of your lead generation efforts, it’s important to figure out what is working and how much each of these leads are costing you. Figuring out the return on investment (ROI) of your AdWords campaign can be tricky. Some business owners and marketin …
eCommerce Sales: It’s Not About Your Traffic
by Chris Peer on Wed, Mar 05, 2014 @ 08:59
Need more traffic to your eCommerce website? Sure you do. Everyone could use more traffic, but improving your visitor-to-sale conversion rate may be the most profitable tactic an eCommerce retailer can make. Let’s say you have a brick-and-mortar storefront. Would you invest thousands …
Inbound Marketing: Assisted Cold Calls Vs. Old School Cold Calls
by Chris Peer on Thu, Feb 27, 2014 @ 12:50
For all of you diehard Inbound Marketing purists, you may find issue with this article. I am going against the purist grain of my industry’s mantra that “All outbound marketing and sales efforts are dead and a waste of time.” Yes, I am supporting cold calling. Why? Because I believe c …